We always hear "build your list" — but what if your offer isn’t what people actually want?In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence. You'll learn: ✅ How to know if your offer solves an urgent need✅ Quick ways to check if there's market demand (free tools!)✅ Why talking to real humans is non-negotiable✅ What to do if your idea doesn’t validate (pivot strategies!) Whether you’re launching your first program or reworking an idea, this episode will save you time, money, and major frustration. 🎧 Listen now — and send me a DM to tell me what you think!