Have you ever built something exactly like your audience asked for… only to hear crickets when it was time to launch? In this episode of the Optimized Online Marketing Podcast, we dive into the surprising truth about customer requests—and how to decode what they really mean. Here's what we cover: ✨ Why listening to customers doesn’t always mean taking their words at face value📱 How a request for a mobile app turned out to be something WAY more simple🧠 Tips to read between the lines and uncover what your audience actually needs🚫 The costly mistake of building the wrong thing—despite having the right intentions✔️ How to validate ideas by testing small, fast, and simple before going all in Whether you're creating your first offer or optimizing an existing one, this episode will help you think like a buyer and make decisions that lead to more sales—not just more features.