Welcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector. In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt. We cover: The five biggest challenges facing B2B marketers today How AI is reshaping (and complicating) the landscape Why trust, original content, and real human connection matter more than ever The shift from alignment to true collaboration across teams Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking. Let’s dive in.

Yvonne Gill is the Executive Director of TechWomen and Strategic Programmes Lead at NZTech, driving initiatives that champion women in tech, education, and leadership across New Zealand’s tech sector. With a background spanning event marketing, strategic communications, and market research, Yvonne brings a passion for building communities and creating real impact. Tune in to hear Yvonne’s career journey, her insights on leadership and mentoring, and how she’s helping shape the future of tech in New Zealand, with Tech Marketers Group podcast host Brittany Cain.

Justin Flitter is the Chair of the NZ Tech Marketers Group, a Director on the board of Business Mentors New Zealand and the Founder of NewZealand.AI.  His B2B Marketing career spans 20+ years working for high-growth tech companies like Zendesk, and professional services companies.  Tune in to this interview to hear about Justin's career, professional insights and much more with Tech Marketers Group podcast host Brittany Cain.

In this podcast Sophie Neate talks to Brittany about her story. With 16 years of marketing experience primarily centered on strategy, Sophie discusses her journey in the tech sector. Having held various roles throughout her career in New Zealand, Australia, and Sweden, she brings a wealth of insights to share. The key takeaway from Sophie is that when presenting results around marketing outcomes, whether direct or digital, you have to show results. To change mindsets, you need to walk your talk.  I always tell the team “It’s a marathon, not a sprint”.

Nick Whitehead is the CMO of NZX listed company Serko. In 2023 Nick was recognised as the NZ Tech Marketer of the Year. Join Brittany in this interview to hear Nick’s story and advice for marketers building brand, partnerships and international growth.

In this podcast, Rachel Allen talks to Brittany Jackson about her story. Rachel is a Fractional Marketer with her business being Rachel Allen Marketing. With nearly 20 years of marketing experience, Rachel will talk to us about her experience in the Tech sector, advice for her younger self and tips for marketers in the tech sector.

Don’t just go for the fun roles, think about the parts of your career that you might want to try, and it may not be fun, but at least you're learning. I got a good piece of advice from a recruiter who said, if you're looking at a role and you're not sure about it think about if you leave that role in 12 months, how will that look on your CV in terms of adding breadth of experience and making yourself more marketable to where you want to go a little bit more long term. The principles of marketing don't change. We have to bring it back to the customer. We have to understand the customer, the market and it’s about being human. When we market to and when we sell to, we're doing that to a human and we've got to remember what that means. We talk about this marketing mindset and for us that's about organisations having a customer centric view, and having a view that marketing is an investment to be made to help the business get to where it wants to go. When you think about AI that should be at the front of what you do. AI sits underneath that. It doesn't lead that. In this podcast, Michael Friedberg talks to Brittany Jackson about his story. With nearly 20 years of marketing experience, Michael will talk to us about his experience in the Tech sector, advice for his younger self and his thoughts on AI for tech companies in New Zealand.

In this podcast, Kat Waters talks to Brittany Jackson about her story. With 8 years of marketing experience, Kat talks to us about her experience in the tech sector, being part of the first emerging leaders’ cohort and winning the “Young Tech Marketer of the Year” award at the TMG conference this year.

In this webinar, we’ll reconnect you with WHY BASED brand marketing to re-set your mindset and finetune your thinking to create compelling, persuasive content. Hamish Ewart has recently finished up as the CMO of Supacolour. While renovating a house in Mexico he’s keen to share his experience with us. He’s also worked as an NZTE Beachheads Advisor, where he met Gemma and the PageProof team. In this webinar, we’ll hear about their brand marketing story.

There is always going to be a human element so how do you win the hearts and minds? We don’t win the hearts and minds of using technology through AI, but AI can serve a sales and marketing function regarding automation of processes, outreach, or serving up insights using AI machine learning of where to focus our energy. A lot of sales and marketing people like myself who work in a small business are bogged down with a lot of basic administrational tasks which are not high value items, or use a lot of your time, so how can we use technology and AI specifically to streamline this? You could have a marketing assistant that is you AI or an extra digital pair of arms and legs to accelerate your approach to market, that’s how I think AI can serve sales and marketing people moving forward.   If you’re a great salesperson and a great marketing person you are a real commodity as it is a different skill set. The purpose of sales and marketing should be the voice. Sales and marketing should be synced regarding messaging to market, consistency of approach, and how you win the hearts and minds. It's about trust, I’ve never considered myself the slickest salesperson or marketer in the world, but I do pride myself on building long-standing, honest, transparent relationships.   In this podcast, David Allsopp talks to Brittany Jackson about his story. With nearly 20 years of marketing experience, Dave talks to us about his experience in the Tech and health sector, and his thoughts on AI for marketing and sales enablement.

"I think if you pull it all back, strip it all back at the end of the day if you've got focus, if you've got a strategy, if you are not getting distracted, I think that is the, the ingredient to successful marketing at any level." Ears-on and listen in to this engaging podcast interview with founding TMG Exec member and CMO at Gallagher Animal Management, Nicola Harrop.

Join us for an honest and frank conversation with Brooke Roberts, 3EO of Sharesies. Learn about her background, the Sharesies genesis story, and how they built brand, culture and incredible growth.

It comes back to how you are solving a problem rather than selling a product. The product that is purchased is going to save you time or is going to make your business more efficient. That’s the biggest challenge, it’s not selling something that people are already very aware exists. Often products in the tech space do come with quite a high cost and your marketing Business to Business so you need to get the right people to understand what your product does and be interested enough to take the next step.   A key takeaway from our TMG interview with Sacha is that the USP is so important because a lot of what you are selling is unique for a reason. You must give people a reason to be interested in the product. There are so many new products, solutions and new things out there so you need to tell people in a clear concise way what can we offer you. Why are we different? what’s special about our product? There are so many marketing messages out there.   Your USP needs to grab the right person. You need to understand your product, you need to understand your target market. You need to be telling them something that is going to make them click and find out more. Never assume that you know what your audience wants or what they are thinking. It’s always worth going out and doing some research about your target market and finding out what about your product your clients like the best. Sometimes you will get some amazing things back that you never actually realised were of value.   In this podcast, the incredible Sacha McGregor talks to Brittany Jackson about her story from creative writer to business development specialist to creative director and founder of follow my lead. With over 20 years of marketing experience, Sacha will talk to us about her experience in Tech Marketing and the lessons she has learnt from her own business experience.

Koren Cryer is the VP of Global Marketing for Orion Health and the newest NZ Tech Marketers Executive leadership team member. Join our host Brittany Cain to hear about Koren's story and insights for tech marketers. 

In this podcast, the inspiring Dea Majstorovic talks to Brittany Jackson about her story, advice for her younger self, and top metrics marketers need to consider. A key takeaway from our TMG interview with Dea Majstorovic is that these are metrics that will have the single biggest impact on the marketing budget that’s allocated to your team, cash flow being the other piece of the puzzle. Understanding your cost per acquisition, so the outgoing, the customer lifetime value, and the expected incoming revenue will help you figure out budget allocations and, ultimately, how much room you’ve got to play with when it comes to tactics. It’s about taking the true meaning of marketing which is to use insight to create a better all-round customer experience, rather than just the more simplistic interpretation, which is that marketing is just advertising and promotion. Don’t forget strategy.  It’s too easy to get caught up in tactics, and often it’s your stakeholders that will get caught up in tactics. Fight for the value of strategy, and then don’t forget about it when you get to writing your tactical plan and implementing your tactical plan  

Marketing is a great role for people that love being in the 'thick of the action', people like Lucy Mansfield, our guest for this TMG community podcast episode. Listen in for her marketing career story and insight into growing a Kiwi SaaS business in the USA.

In this episode, we're joined by Penny McRandle from Izon, Laura-Mae Parker from Concentrate, and Hannah Howard from LawVu. These Emerging Marketing Leaders share their stories and insights.

What does empathy have to do with marketing and paid media? A key takeaway from our TMG interview with Ben Van Opzeeland from LawVu is that you must understand your audience and empathize with the struggles and barriers they see in their day-to-day life, which is all solvable by marketing techniques. Learn as much as you can about what influences your customers outside of digital marketing. A customer’s path to purchase is complex, and you will be a better digital marketer if you have a bigger picture of everything influencing your customer.    In this podcast, Ben Van Opzeeland talks to Brittany Jackson about his experience in digital marketing, advice, tools and how to get the best return on investment for your digital spend.

B2B Buyer Behaviour has radically shifted over the last few years. Caroline Francis and Justin Flitter discuss these changes and the impact on MarTech tools and tactics.

Be brave, and get involved across the business from leadership to production and innovation. Words of advice from Caroline Francis in this Tech Marketers Group Interview hosted by Brittany Jackson. Caroline Francis is one of the Founding Members if the NZ Tech Marketers Group. With more than 25 years marketing experience Caroline is now a Virtual CMO working with high-growth tech companies taking on the world. Host, Brittany Jackson is the Marketing Manager for VCare International and a member of the Tech Marketers Group  Executive leadership team.