There is always going to be a human element so how do you win the hearts and minds? We don’t win the hearts and minds of using technology through AI, but AI can serve a sales and marketing function regarding automation of processes, outreach, or serving up insights using AI machine learning of where to focus our energy. A lot of sales and marketing people like myself who work in a small business are bogged down with a lot of basic administrational tasks which are not high value items, or use a lot of your time, so how can we use technology and AI specifically to streamline this? You could have a marketing assistant that is you AI or an extra digital pair of arms and legs to accelerate your approach to market, that’s how I think AI can serve sales and marketing people moving forward.   If you’re a great salesperson and a great marketing person you are a real commodity as it is a different skill set. The purpose of sales and marketing should be the voice. Sales and marketing should be synced regarding messaging to market, consistency of approach, and how you win the hearts and minds. It's about trust, I’ve never considered myself the slickest salesperson or marketer in the world, but I do pride myself on building long-standing, honest, transparent relationships.   In this podcast, David Allsopp talks to Brittany Jackson about his story. With nearly 20 years of marketing experience, Dave talks to us about his experience in the Tech and health sector, and his thoughts on AI for marketing and sales enablement.