What does empathy have to do with marketing and paid media? A key takeaway from our TMG interview with Ben Van Opzeeland from LawVu is that you must understand your audience and empathize with the struggles and barriers they see in their day-to-day life, which is all solvable by marketing techniques. Learn as much as you can about what influences your customers outside of digital marketing. A customer’s path to purchase is complex, and you will be a better digital marketer if you have a bigger picture of everything influencing your customer.    In this podcast, Ben Van Opzeeland talks to Brittany Jackson about his experience in digital marketing, advice, tools and how to get the best return on investment for your digital spend.