In this podcast, the inspiring Dea Majstorovic talks to Brittany Jackson about her story, advice for her younger self, and top metrics marketers need to consider. A key takeaway from our TMG interview with Dea Majstorovic is that these are metrics that will have the single biggest impact on the marketing budget that’s allocated to your team, cash flow being the other piece of the puzzle. Understanding your cost per acquisition, so the outgoing, the customer lifetime value, and the expected incoming revenue will help you figure out budget allocations and, ultimately, how much room you’ve got to play with when it comes to tactics. It’s about taking the true meaning of marketing which is to use insight to create a better all-round customer experience, rather than just the more simplistic interpretation, which is that marketing is just advertising and promotion. Don’t forget strategy.  It’s too easy to get caught up in tactics, and often it’s your stakeholders that will get caught up in tactics. Fight for the value of strategy, and then don’t forget about it when you get to writing your tactical plan and implementing your tactical plan