Don’t just go for the fun roles, think about the parts of your career that you might want to try, and it may not be fun, but at least you're learning. I got a good piece of advice from a recruiter who said, if you're looking at a role and you're not sure about it think about if you leave that role in 12 months, how will that look on your CV in terms of adding breadth of experience and making yourself more marketable to where you want to go a little bit more long term. The principles of marketing don't change. We have to bring it back to the customer. We have to understand the customer, the market and it’s about being human. When we market to and when we sell to, we're doing that to a human and we've got to remember what that means. We talk about this marketing mindset and for us that's about organisations having a customer centric view, and having a view that marketing is an investment to be made to help the business get to where it wants to go. When you think about AI that should be at the front of what you do. AI sits underneath that. It doesn't lead that. In this podcast, Michael Friedberg talks to Brittany Jackson about his story. With nearly 20 years of marketing experience, Michael will talk to us about his experience in the Tech sector, advice for his younger self and his thoughts on AI for tech companies in New Zealand.