In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Dario Betti (MEF) and Virginie Debris (Sinch). As the Forum comes to a close, we turn to the horizon with an insight-rich chat on the evolving state of RCS—the industry’s most promising yet complex opportunity.In this capstone session, Virginie Debris of Sinch shares an on-the-ground perspective on RCS adoption, offering a candid look at the challenges and lessons from Sinch’s frontline messaging teams. What does it take to transition enterprise customers from traditional SMS to RCS? What’s resonating with clients—and what’s still missing from the equation?”
In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Tina Donaldson (netnumber), Catalin Badea (netnumber), Pooja Paturi (Canadian Bankers Association), Nima Golchini (ENEA), and Melissa Blassingame (Twilio) where as fraudsters thrive in security gaps, and as their tactics grow more coordinated across industries, siloed defenses become their greatest advantage. This session reveals why breaking down organizational barriers is critical, showcasing the power of shared fraud intelligence between telecom, financial institutions, and other sectors to boost early detection, protect customers, and strengthen response capabilities.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Stuart Jones (Proofpoint), Diksha Goyal (TELUS), Caitlin O’Neill (CTA), Lawrence Byrd (Vonage), Christen Emery (Sinch) as they discuss about Rich Business Messaging (RBM) represents the next wave of business communications, but adoption in Canada has been slower than expected. What’s holding businesses back, and how can we accelerate progress? This session will explore the technical, regulatory, and market barriers to RBM adoption, as well as highlight successful use cases. Discover strategies to engage brands, streamline onboarding, and drive consumer adoption in Canada’s RBM ecosystem.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Paul Ruppert (MEF), Caitlin O’Neill (Canada Telecommunications Association), Jonathan Vimont (Sinch), Alison Billings (Twilio), and John Bruner (Aegis Mobile), where they will discuss how telecom providers, aggregators, enterprises, and regulators are working together to drive innovation, combat fraud, and grow the market. Learn how partnerships are shaping best practices, fostering ecosystem trust, and unlocking new opportunities for businesses to connect with consumers. Gain insights from industry leaders on what’s working—and what’s next—for Canada’s A2P future.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Dario Betti (MEF), Anne Locke (TELUS), Ryan Tollofson (TELUS), and Hemant Agrawal (TELUS) as they explore how Canada’s telecom transformation is being redefined by TELUS—from RCS messaging adoption to sovereign AI factories powering the next wave of digital services. MEF CEO Dario Betti speaks with TELUS leaders about leveraging wholesale strategy, data governance, and AI investments to shape the future of global telecommunications. Discover how TELUS is advancing trusted communications, intelligent automation, and resilient digital ecosystems—setting a benchmark not only for Canada but for telcos worldwide.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Lawrence Zhang Head of Policy – Centre for Canadian Innovation and Competitiveness, Information Technology and Innovation Foundation as he discusses how, in a world where trade policy is increasingly weaponized, telecoms stand at the intersection of infrastructure, innovation, and sovereignty. He explores how Canada can respond strategically to U.S. tariff actions. Rather than serving as passive collateral in trade wars, Canadian telecoms can position themselves as essential strategic assets by leveraging policy, cross-border partnerships, and innovative leadership to strengthen national competitiveness and build resilience in a fragmented global economy.
In this episode from MEF Future of Mobile, you will hear from Martin Langelo Lien (Volt) and Dario Betti (MEF) as they'll explore how identifying and solving your customers’ biggest SMS pain points can become a strategic advantage. Join them to discover the data-driven insights, market-tested best practices, and innovative strategies that will enable you to handle compliance complexity on behalf of your customers.
In this episode from MEF Future of Mobile, you will hear from Nick Rossman (MEF), Abdullah Qamar (Oman), Sharon Brennan (Comreg), Katia Gonzalez (Proximus Global), and Katja Kmet Vrčko (AKOS) as they explore how national authorities are tackling cross-border mobile fraud. With increasing regulatory scrutiny and inconsistent sender ID rules, the panel highlights the urgent need for stronger industry collaboration and a unified approach to securing the mobile ecosystem.
In this episode from MEF Leadership Forum Nordics 2025, you will hear from Gavin Patterson (MEF), Hassan Jalal (Vonage), Ave Tuur (Messente), Igor Skutsenya (Lanck Telecom) as they discuss how, as RCS adoption grows, aggregators, APIs, and CPaaS providers are key to connecting brands, platforms, and mobile operators. This session features top tech leaders discussing how messaging is evolving across the Nordic region and what it means for the future of communication.
In this episode from MEF Leadership Forum India 2025, you will hear from Matt (MEF), Pallavi Kudtarkar (GTS), Spandana Dhaduti (Google), Nikhil Shoorji (Infobip), Sameer Seth (Peacom Indo Hub), Barinderpal Singh Mumick (Dotgo).They will discuss about the next chapter in Business Messaging: the rise of RCS as a powerful alternative to SMS and email, unlocking the potential of interactive and branded messaging, integrating RCS into existing communication strategies, overcoming challenges in RCS adoption and implementation, and RCS as a driver of personalized, real-time customer experiences.
In this episode from MEF Leadership Forum America 2025, you will hear from Trevor MacDonald (Syniverse), Sarah Giraldi (EZ Texting), Brad Hermann (Text-Em-All), Alison Teegarden (TeamSense), and Stefan Heller (The Campaign Registry). Small and Medium Businesses (SMBs) are the engine of economic growth in N America but face increasing challenges in accessing advanced communication tools tailored to their needs. This session will present key findings from the newly established SMB Working Group, which has identified major obstacles and opportunities for SMBs in leveraging B2B2C platforms.
In this episode from MEF Leadership Forum Nordics 2025, you will hear from Anders Carlsson (Tele2 Group at Tele2), Per Brage Bjøntegaard (Telenor Norway), Simen Skou (Telia), Miia Heiskanen (DNA Plc). They will discover how mobile messaging is evolving in the Nordic region, as leading Mobile Network Operators (MNOs) share exclusive updates on their rollout of Rich Communication Services (RCS) and other next-gen messaging solutions.
In this episode from MEF Leadership Forum India 2025, you will hear from Dario Betti (MEF), Uros Mijatovic (Mitto), Vivek Manglik (Airtel), Manoj Kumar (Enea AB), Deshbandhu Bansal (Comviva) and Murthy Maniyappa (GTS Techlabs). They will Explore how the industry is tackling fraud in SMS, RCS, and OTT messaging through AI-powered detection, evolving regulatory frameworks like TRAI’s efforts, and best practices for trust and safety in enterprise messaging with insights from telcos, security experts, regulators, and enterprise leaders.
In this episode from MEF Leadership Forum Americas 2025, you will hear from Anthony Bartolo, the Chief Executive Officer of Aduna. He will talk about Aduna, a new global telco venture bringing mobile operators together to make mobile network APIs easier to use, helping the industry innovate and working better together.
In this episode from MEF Leadership Forum Nordics 2025, you will hear from Helge Steen-Johnsen, the Chief Revenue Officer of Telenor Linx. He will talk about the Introductory address by Telenor.
In this episode from MEF Future of Mobile, you will hear from Doug Makashima, the MEF Advisor and Eddie DeCurtis of Co-Founder & CEO of Shush about the top myths, misconceptions and the hard facts of deploying Network Authentication services globally. Get a better understanding how demand for Network Authentication APIs is driven by the rise of mobile fraud incidents. Contrary to belief, just deploying an API platform does not deliver a business offering. Mobile Network Operators (MNOs) don’t need massive CapEx or new teams to launch Network APIs; managed services like those offered by Shush are available. Get a clear understanding of fact over fiction at this session.
In this episode from MEF CONNECTS Identity & Wallets you will hear from Viktorija Radman (Infobip), Helene Vigue (GSMA), Gautam Hazari (Sekura.id) and Adri Loloci (Vodafone) about the established and evolving role of the telecommunications industry in authenticating users and facilitating Know Your Customer (KYC) processes. Where they will exploring newer network-based authentication signals and the future trajectory for telcos in the digital identity ecosystem.
In this episode, you will hear from Nick Millward (MEF), Vladimir Smal (AVISO Messaging), Nick Lane (Mobilesquared), Eishan Gupta (Tata Communications) and Dave Boddington (Infobip) about messaging channels in 2025, including the rise of AI, RCS & next-gen business models.
This is the episode from MEF CONNECTS Omnichannel on November 2024, Robert Gerstmann, MEF Chairman, Chief Evangelist & Co-Founder from Sinch, will discuss the insights on current trends and future predictions in omnichannel communication.
This is the episode form MEF Leadership Forum Africa in November 2024, Anzelle Robertson, Program Director: DCB, Content & Advertising, Mobile Ecosystem Forum with Misha Matee, Partnering Digital & Lifestyle Services, Vodacom, Oreratile Itumeleng, Digital Strategy & GTM Manager, MTN, Samantha McMurtrie, Chief Executive Officer, ViaMedia and Mounia Terhzaz, General Director Africa, Digital Virgo; will spotlight the critical role of women in shaping Africa’s mobile payments industry and digital ecosystem, from Direct Carrier Billing (DCB) to mobile money solutions. As digital financial services continue to bridge economic gaps across the continent, female leaders and innovators are driving transformative change.
