In this episode from MEF Leadership Forum America 2025, you will hear from Trevor MacDonald (Syniverse), Sarah Giraldi (EZ Texting), Brad Hermann (Text-Em-All), Alison Teegarden (TeamSense), and Stefan Heller (The Campaign Registry). Small and Medium Businesses (SMBs) are the engine of economic growth in N America but face increasing challenges in accessing advanced communication tools tailored to their needs. This session will present key findings from the newly established SMB Working Group, which has identified major obstacles and opportunities for SMBs in leveraging B2B2C platforms.