In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Dario Betti (MEF) and Virginie Debris (Sinch). As the Forum comes to a close, we turn to the horizon with an insight-rich chat on the evolving state of RCS—the industry’s most promising yet complex opportunity.In this capstone session, Virginie Debris of Sinch shares an on-the-ground perspective on RCS adoption, offering a candid look at the challenges and lessons from Sinch’s frontline messaging teams. What does it take to transition enterprise customers from traditional SMS to RCS? What’s resonating with clients—and what’s still missing from the equation?”