
In this episode from MEF Leadership Forum India 2025, you will hear from Matt (MEF), Pallavi Kudtarkar (GTS), Spandana Dhaduti (Google), Nikhil Shoorji (Infobip), Sameer Seth (Peacom Indo Hub), Barinderpal Singh Mumick (Dotgo).They will discuss about the next chapter in Business Messaging: the rise of RCS as a powerful alternative to SMS and email, unlocking the potential of interactive and branded messaging, integrating RCS into existing communication strategies, overcoming challenges in RCS adoption and implementation, and RCS as a driver of personalized, real-time customer experiences.