MEFCast: Unlocking RBM in Canada: From Market Adoption to Overcoming Barriers

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/97/b4/6c/97b46c4c-b145-6219-1bb2-1f1c10bf358b/mza_117424760749445374.jpg/600x600bb.jpg

MEFCast: The Global Telecom Agenda

Mobile Ecosystem Forum

78 episodes

5 days ago

Listen to us to get to know more of communication technologies, innovations, and their impact on our lives.

Non-Profit

Business

RSS

All content for MEFCast: The Global Telecom Agenda is the property of Mobile Ecosystem Forum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Listen to us to get to know more of communication technologies, innovations, and their impact on our lives.

Non-Profit

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/3121489/3121489-1757006284386-f0ef76603df0b.jpg

MEFCast: Unlocking RBM in Canada: From Market Adoption to Overcoming Barriers

MEFCast: The Global Telecom Agenda

30 minutes 14 seconds

2 months ago

MEFCast: Unlocking RBM in Canada: From Market Adoption to Overcoming Barriers

In this episode from MEF Leadership Forum Canada 2025, you will hear from Stuart Jones (Proofpoint), Diksha Goyal (TELUS), Caitlin O’Neill (CTA), Lawrence Byrd (Vonage), Christen Emery (Sinch) as they discuss about Rich Business Messaging (RBM) represents the next wave of business communications, but adoption in Canada has been slower than expected. What’s holding businesses back, and how can we accelerate progress? This session will explore the technical, regulatory, and market barriers to RBM adoption, as well as highlight successful use cases. Discover strategies to engage brands, streamline onboarding, and drive consumer adoption in Canada’s RBM ecosystem.