Hey everyone! This time we're discussing loyalty software integrations. Specifically, moving past out-of-the-box limitations.
Initially, at the RFP phase, out-of-the-box integrations sound like a dream. But if you have a complex tech stack and use case scenarios, they are not enough.
The goal of this episode is to address integration challenges and discuss the benefits of adopting a composable approach.
Here’s what we discuss in the episode:
Link to the on-demand webinar: https://www.openloyalty.io/events/loyalty-software-integrations-webinar
Connect with us:
Karol Wieteska: https://www.linkedin.com/in/karol-wieteska-9726644a/
OEX: https://oex.pl/en/
Maciej Tyczyński: https://www.linkedin.com/in/mtyczynski/
Omnivy: https://omnivy.io/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
This is the second part of our discussion with Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group.
The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional.
In this episode you’ll get Chadi’s advice on:
Ekuep case study: https://www.openloyalty.io/clients/ekuep
Connect with us:
Chadi Alabbassy: https://www.linkedin.com/in/chadiashraf/
Ekuep: https://www.ekuep.com/en
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
This time we're discussing how to grow a B2B ecommerce business with a loyalty program.
The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional.
And our guest is Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group.
Chadi is in charge of Rowad, a customer loyalty program for ekuep, the largest online restaurant and cafe equipment supplier in the Gulf Cooperation Council region.
Here’s what we discuss in the episode:
today ecommerce challenges
the role of loyalty programs in ecommerce
key business results improved by Rowad
key components of a successful program
integration with overall business/marketing strategy
Ekuep case study: https://www.openloyalty.io/clients/ekuep
Connect with us:
Chadi Al Abbassy: https://www.linkedin.com/in/chadiashraf/
Ekuep: https://www.ekuep.com/en
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
Mando-Connect, in partnership with YouGov, recently published a white paper titled “Understanding Loyalty in Europe.” It’s packed with data, insights, and case studies from:
There’s also a contribution from our own expert, Paweł Dziadkowiec, covering the Polish market.
The goal of this episode is to share findings from the European Loyalty White Paper and present case studies to inspire you to innovate your loyalty initiatives.
Read the full white paper: Understanding Loyalty in Europe 2.0
Connect with us:
Charlie Hills: https://www.linkedin.com/in/charlie-hills1/
Mando-Connect: https://mando.co.uk/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
This is the second part of the interview with Geoffrey Schiavon, Head of Marketing & Client Success and Jonas Minke, Head of Product at dacadoo.
The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results.
In the second part we explore:
Connect with us:
Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/
Jonas Minke: https://www.linkedin.com/in/jminke/
Irek: https://www.linkedin.com/in/iklimczak/
dacadoo case study: https://www.openloyalty.io/clients/dacadoo
dacadoo: https://www.dacadoo.com/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
This time I’m so excited, because we're discussing successful strategies for acquiring, engaging, and retaining customers with our own customers!
The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results.
Here’s what we discuss in the episode:
Connect with us:
Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/
Jonas Minke: https://www.linkedin.com/in/jminke/
Irek: https://www.linkedin.com/in/iklimczak/
dacadoo case study: https://www.openloyalty.io/clients/dacadoo
dacadoo: https://www.dacadoo.com/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
In this episode, we're discussing loyalty tech in the fuel retail industry and the reasons for transitioning from monolithic software to a modern composable approach.
The goal of this episode is to inspire fuel retailers to adopt composable technology by showcasing the opportunities it offers.
Our guest is Łukasz Słoniewski, CEO at Omnivy and an expert in implementing and integrating loyalty technology to achieve true omnichannel experiences.
Here’s what we discuss in the episode:
Link to the Composable Tech Stack for Fuel Retail Loyalty white paper: https://omnivy.io/fuelwhitepaper
Connect with us:
Łukasz Słoniewski: https://www.linkedin.com/in/lslo/
Omnivy: https://omnivy.io/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
This is the second part of our discussion with Thomas Rypens, Direct to Consumer Director at Club Brugge.
This part is co-hosted by Hubert Świątkowski - our expert in fan engagement and loyalty in sports.
In this episode Thomas covers:
Connect with us:
Thomas Rypens: https://www.linkedin.com/in/thomasrypens/
Club Brugge: https://www.clubbrugge.be/en
Hubert: https://www.linkedin.com/in/hubert-swiatkowski/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge!
The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results.
Joining us today is Thomas Rypens, Direct to Consumer Director at Club Brugge.
Here’s what we discuss in the episode:
Connect with us:
Thomas Rypens: https://www.linkedin.com/in/thomasrypens/
Club Brugge: https://www.clubbrugge.be/en
Hubert: https://www.linkedin.com/in/hubert-swiatkowski/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.
As Daniel said: “It’s not magic, it’s engineering”
Here’s what we discuss in the episode:
How to use loyalty programs to enrich ecommerce data
Suggestions for businesses who want to transform into data-driven businesses
Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size
How a loyalty program can help you build a better churn prediction model
Connect with us:
Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/
Nostre: https://www.valueships.com/nostre-data-science
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
Customer activation in loyalty programs refers to the strategies and tactics used to encourage members of a loyalty program to take the first few steps that engage them more deeply with the brand or product.
In the blog titled: Customer activation: how to enhance brand stickiness among loyalty program members? We explain the art and science of enhancing brand stickiness among loyalty program members, ensuring they derive maximum value from your product or service.
Connect with us:
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
Here’s the audio version of the blog explaining the expert-tested metrics for a successful loyalty program. From switching ratio, NPS, and enrollment rate to upsell or participation rate, we've put together nine essential loyalty program metrics so that you can measure your scheme and follow best-practice guidelines.
Listen to this podcast to learn about:
Daily, short-term, and long-term metrics
Customer segmentation before selecting customer key metrics
Top nine KPIs for measuring loyalty
More nice-to-have customer loyalty metrics
Connect with us:
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
Here’s the audio version of the blog exploring how businesses can easily extend their product with a wide range of white-label loyalty features and enjoy the benefits offered by the API-first approach.
Listen to this podcast to learn:
Connect with us:
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
Here’s the audio version of the blog explaining how to speed up loyalty program development with MACH (Microservices, API-first, Cloud-native, Headless) system architecture.
Here’s what you’ll learn from this podcast:
How MACH is about to reshape the loyalty program development
Drawbacks of monoliths
Which businesses should choose MACH technology as a default option
Why personalization is crucial in building loyalty programs
Examples from Starbucks, Nike, Amazon
Connect with us:
Contact: podcast@openloyalty.io
We have used AI to repurpose this guide for CMOs, CEOs, and CTOs on how to choose a loyalty platform provider.
What you will learn from the podcast:
Connect with us:
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
We have used AI to create this audio version of the blog describing the cost of creating a fully personalized loyalty platform from scratch is often higher than you think.
Here’s what you’ll learn from this podcast:
Read the article on the blog
Connect with us:
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
We have used AI to create this audio version of the executive summary of the Loyalty Trends 2024 report.
Here’s what you’ll learn from the executive summary:
🏆 Goals and challenges
💰 Short-term investments in 2024
📈 Long-term investments for the next 3 years
🤝 The best loyalty programs
🛠️ Loyalty programs as a crucial tool for navigating the upcoming recession
🦾 The role of AI in loyalty programs
🍪 Strategies for thriving in a cookieless world
Connect with us:
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io
We have used AI to repurpose a blog article from our partners at Otto Group Solution Provider on How to integrate an API-first loyalty engine with your tech stack.
What you will learn from the article:
Connect with us:
Contact: podcast@openloyalty.io
We’re back with some great content ideas and I wanted to let you know what you can expect on the podcast in the coming months.
I hope you’ll enjoy the new content. Thanks for listening and being a part of this community.
Connect with us:
Contact: podcast@openloyalty.io
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Blog: https://www.openloyalty.io/insider
Case studies: https://www.openloyalty.io/clients
The goal of this episode is to help you understand the challenges and opportunities for building a great marketing tech stack in 2024.
In this episode we cover:
Frameworks:
Connect with us:
Robert Boguszewski: https://www.linkedin.com/in/robertboguszewski/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: podcast@openloyalty.io