Building a great marketing tech stack in FinTech, with Robert Boguszewski

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Loyalty builders

Open Loyalty

35 episodes

4 days ago

Welcome to the Loyalty builders podcast where we discuss tried and tested ways to achieve business goals by using loyalty and gamification mechanics. The Loyalty builders podcast is brought to you by the team at Open Loyalty - an API-first loyalty engine for introducing loyalty and gamification mechanics fast and at scale.

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Building a great marketing tech stack in FinTech, with Robert Boguszewski

Loyalty builders

33 minutes 46 seconds

1 year ago

Building a great marketing tech stack in FinTech, with Robert Boguszewski

The goal of this episode is to help you understand the challenges and opportunities for building a great marketing tech stack in 2024.

In this episode we cover:

The role of marketing technology in FinTech
The characteristics of the FinTech industry
Frameworks to understand business and technology needs

Frameworks:

EventStorming: https://www.eventstorming.com/
AWS Well-Architected Framework: https://docs.aws.amazon.com/wellarchitected/latest/framework/welcome.html

Connect with us:

Robert Boguszewski: https://www.linkedin.com/in/robertboguszewski/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io