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Loyalty builders
Open Loyalty
35 episodes
4 days ago
Welcome to the Loyalty builders podcast where we discuss tried and tested ways to achieve business goals by using loyalty and gamification mechanics. The Loyalty builders podcast is brought to you by the team at Open Loyalty - an API-first loyalty engine for introducing loyalty and gamification mechanics fast and at scale.
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Business
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All content for Loyalty builders is the property of Open Loyalty and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Loyalty builders podcast where we discuss tried and tested ways to achieve business goals by using loyalty and gamification mechanics. The Loyalty builders podcast is brought to you by the team at Open Loyalty - an API-first loyalty engine for introducing loyalty and gamification mechanics fast and at scale.
Show more...
Business
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How Club Brugge uses technology to drive fan engagement, with Thomas Rypens [part 1]
Loyalty builders
35 minutes 14 seconds
1 year ago
How Club Brugge uses technology to drive fan engagement, with Thomas Rypens [part 1]

This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge!

The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results.

Joining us today is Thomas Rypens, Direct to Consumer Director at Club Brugge.


Here’s what we discuss in the episode:

  • Club Brugge's vision for fan engagement
  • Key technologies driving fan engagement
  • Design thinking methodology at Club Brugge
  • The team structure and tech that allow for innovation

  • Connect with us:

    Thomas Rypens: https://www.linkedin.com/in/thomasrypens/

    Club Brugge: https://www.clubbrugge.be/en

    Hubert: https://www.linkedin.com/in/hubert-swiatkowski/

    Irek: https://www.linkedin.com/in/iklimczak/

    Open Loyalty: https://www.openloyalty.io/

    Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

    Contact: podcast@openloyalty.io

    Loyalty builders
    Welcome to the Loyalty builders podcast where we discuss tried and tested ways to achieve business goals by using loyalty and gamification mechanics. The Loyalty builders podcast is brought to you by the team at Open Loyalty - an API-first loyalty engine for introducing loyalty and gamification mechanics fast and at scale.