In this episode, Jake sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the podcast Unfudge Your Marketing.

Kristi reveals how to escape marketing overwhelm, prioritize what truly works, and nurture leads without burning out or annoying your audience.

You’ll learn:

• How trying to do too much splits your focus and causes FOMO.
• Why narrowing your marketing efforts leads to better engagement and results.
• Creating an authentic organic funnel that attracts and converts ideal clients.
• Simple, conversational email follow-up scripts that reconnect and build trust.
• How to pick the right social platforms and content that resonate with your audience.
• Common marketing myths and how to avoid costly mistakes.
• Practical resources on kristimitchell.com to simplify your marketing today.

If you’re ready to stop the noise and start getting real traction, this episode will show you how to focus and grow your impact.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight. The straightest path to success.

In this lively episode, Jake and Jon riff on the power of guarantees, scarcity, and pricing psychology and how these tactics grab attention and influence buying decisions... when done ethically.

You’ll learn:

• How bold offers like a million dollar guarantee can serve as a powerful hook to pique prospect interest.
• Why simple visual trust signals, like comfort guarantees, can increase sales without needing explanation.
• The psychological effect of price anchoring and how it guides buyers to a “just right” option.
• Why consumers regularly fail to redeem rebates and coupons... and how timing impacts decision making.
• The fine line between ethical urgency and manipulative scarcity tactics.
• Techniques like free trials, no contract models, and money back guarantees that balance scarcity with trust.
• How trending sales strategies borrow the “limited time” approach from brands like Amazon Prime and McDonald’s.
• Why pricing tiers should start with your highest offer and work down, reinforcing value differences.
• Real stories showing when discounting backfires and how confidence influences pricing strategy.
• Fun insights from the banter and playful offers between Jake and Jon.

If you want to leverage smart scarcity and price confidence to grow your business with integrity, this episode is for you.

P.S. We're NOT kidding!! If you want to pay us $1,000,000, we WILL cover a topic of your choice. It's our million dollar guarantee. And no, the offer doesn't expire. 

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight. The straightest path to success.

In this episode, Jake talks with Brian Lofrumento, podcast host of Entrepreneur to Entrepreneur, about the power of persistence, faith, and passion in the entrepreneurial journey.

They explore how early struggles, consistent reps, and learning from failure lay the groundwork for long-term success.

You’ll learn:

• How Brian built a multi-million visitor soccer site as a college student with no formal business training.
• Why raw passion and relentless energy can overcome challenges and early failures.
• The importance of embracing the dip and choosing to keep going when most quit.
• How entrepreneurial reps... good or bad... build foundational skills and insights.
• Why naivety and willingness to fail are key to entrepreneurship.
• Brian’s reflections on immigrant family roots and how mindset shapes opportunity.
• The role of community, mentorship, and giving back through his nonprofit, Through Entrepreneurship.
• Why zero expectations and managing the long timeline of results prevent burnout.
• Practical tips on mindset shifts to stay motivated when growth feels slow.

If you’re facing entrepreneurial uncertainty or want inspiration to fuel your journey, this episode will power you up.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight. The straightest path to success.

In this episode, Jake unpacks the powerful concept of emotional contagion and how it influences every sales and business conversation.

You'll discover how mirroring posture, tone, and cadence builds rapport, and why shifting your mood before interactions can transform your results.

You’ll learn:

• What emotional contagion is and why we naturally mirror each other in social settings including sales.
• The importance of tuning into nonverbal cues like posture and cadence, especially in digital communication.
• How matching your prospect’s emotional state puts you on the same wavelength for better connections.
• Why passion and authenticity are contagious, and how to harness them to motivate your buyers.
• The downside of negative emotional contagion and how to avoid spreading frustration or desperation.
• Practical techniques to consciously “match the vibe” and then gradually lead prospects toward your desired outcome.
• How Orchestraight helps analyze and optimize your messaging by detecting psychological cues and ensuring positive contagion.
• The role of mindset, self-awareness, and preparation in becoming more emotionally contagious in a business context.

If you want to master the unspoken side of sales and bring your best energy to every call, this episode is a must listen.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight. The straightest path to success.

In this episode, Jake talks with Ely Delaney, an email marketing strategist passionate about helping clients create evergreen follow up systems that build real relationships... not just sales pitches.

You’ll learn:

• Why many people miss the middle ground in follow up, connecting consistently without being annoying or too scarce.
• The power of the “magic script” to re-engage cold contacts with a sincere, value-driven message.
• How simple, conversational, honest emails outperform flashy newsletters or aggressive sales pushes.
• Ely’s proven frameworks for automated nurture campaigns that maintain connection and momentum over months or years.
• Why giving first, sharing value, and having patience create a lasting impact and trust.
• How effective networkers embrace meeting everyone and making no assumptions about potential value.
• The critical role of consistent action and warming cold leads through intentional communication.
• Ely’s story behind the “Meet Cool People” brand and how genuine networking leads to opportunity.
• Resources for network expansion, effective scripts, and evergreen email marketing.

If you want to shift your follow-up strategy from transactional to transformational, this episode is packed with practical insights.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake breaks down the psychology of price anchoring and why confidence matters more than simply chasing the lowest price.

You’ll discover how to strategically set pricing tiers, frame value, and navigate buyer objections without compromising your worth.

You’ll learn:

• Why price is rarely the true objection, and how anchoring shapes buyer perceptions.
• The power of starting with a high price to frame options and guide prospects toward a middle “best value” choice.
• How social proof and confidence signal the value behind your price tiering.
• Techniques to justify premium pricing by emphasizing the value and cost of inaction.
• Why dropping prices on reactionary fear undermines perceived quality and your business.
• Simple psychological shifts to reframe pros and cons in pricing discussions.
• How to use pricing comparisons and scaled offers to appeal to different client segments.
• The critical relationship between your confidence level and your pricing strategy.
• Real-world examples illustrating price anchoring and customer decision-making.
• Insights into avoiding price wars and attracting clients aligned with your ideal price point.

If you want to confidently position your offerings and close sales with integrity, this episode is packed with expert guidance.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake dives into why the best salespeople are master storytellers who craft compelling narratives that engage prospects emotionally and make ideas their own.

Discover how to transform typical sales pitches into memorable stories that stick.

You’ll learn:

• The six key elements of a great story: hook, stakes, conflict, turning point, resolution, and takeaway.
• Why storytelling creates deeper resonance and recall than bullet-point lists.
• How to hook your audience with sensory details and tension to capture attention quickly.
• The importance of establishing stakes that make the story matter: money, identity, reputation, or survival.
• Techniques for painting vivid conflicts without spelling everything out, letting imagination fill the gaps.
• Crafting turning points and resolutions that provide transformation and closure.
• Using future pacing and relatability to make your prospect see themselves in your story.
• Why great storytelling balances talking and listening and is highly context dependent.
• How Orchestrate uses NLP techniques to help craft and optimize your storytelling for maximum impact.

If you want to elevate your sales conversations with stories that captivate and convert, this episode is your guide.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.

In this episode, Jake chats with Erik Seversen, educator, adventurer, author, and self publishing coach who shares his journey from anthropology to international business and public speaking. 

Erik reveals how embracing fear, practicing deep listening, and fostering genuine relationships fuel success in business and life.

You’ll learn:

• How communities like the Wayana tribe manage fear through support and connection, offering lessons for modern anxiety.
• Why fear often arises from focusing on unlikely negative outcomes and how reframing it can unleash growth.
• Practical tools like box breathing and visualization to reduce stress and improve focus.
• The power of setting bold, exciting goals that push your limits and drive motivation.
• Insights into overcoming imposter syndrome and building confidence through curiosity and vulnerability.
• How Erik’s books and TED Talk encourage others to move from ordinary to extraordinary by embracing authentic growth.
• Why investing in relationships and communication is vital for personal and professional success.
• Erik’s self-publishing coaching and resources to help authors share their stories effectively.

If you want to transform fear into your greatest motivator and connect authentically with your network, this episode is a must listen.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.

In this episode, Jake explores the powerful role of mirroring in sales and communication.

You’ll learn how tuning into a prospect’s posture, tone, and cadence helps you connect authentically and uncover their true feelings beyond words.

You’ll discover:

• Why our outer “profile picture” often masks deeper emotions and motivations.
• How mirror neurons play a role in building rapport unconsciously and how you can mirror intentionally.
• Practical tips to observe posture, tone, and cadence during calls and virtual meetings.
• The importance of adapting your style gradually to guide prospects toward trust and buying decisions.
• Examples from everyday life showing the impact of mirroring on connection and mood shifts.
• How to interpret digital body language cues via Zoom or on the phone.
• The pitfalls of ignoring non-verbal signals and the benefits of truly listening and observing.
• How Orchestraight’s AI analyzes verbal and non-verbal cues to tailor your messaging for better engagement.
• Ways to cultivate “matching my vibe”, the modern phrase for mirroring, especially for engaging Gen Z prospects.

If you want to elevate your sales conversations by truly seeing and matching your prospects where they are, this episode delivers actionable insights and tools.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.

In this episode, Jake talks to Devin Sizemore, a serial entrepreneur and expert networker known for his innovative Connection Expansion system.

Devin shares how making no assumptions, meeting everyone, and playing the referral game strategically can create massive business growth.

You’ll learn:

• Why you should never judge the value of a connection before understanding their full network and potential.
• How meeting everyone, even those outside your perfect client profile, can lead to unexpected big opportunities.
• The importance of leading meetings with the right questions to encourage genuine reciprocity.
• Devin’s proven, simple scripts and messaging templates that make follow-ups easy and effective.
• How consistent nurturing and structured follow-up turn initial meetings into long-term partnerships.
• The common pitfalls of slipping into “commission breath” and how to stay focused on genuine connection.
• Why playing the “power of one” game, focusing on one good meeting at a time, builds momentum that scales.
• How Devin’s “Million Dollar Author” program helps professionals write and publish books that generate revenue.
• Real-world examples of network building that translate directly into revenue and referrals.

If you want to grow your network and business through strategic, meaningful connections instead of spray and pray tactics, this episode is packed with actionable strategies.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake explores how to decipher a prospect’s true feelings by reading beyond their words... tuning into posture, cadence, tone, and microexpressions to uncover their inner profile picture. 

You’ll learn:

• Why the outward profile we show can mask deeper motivations, needs, and desires.
• How skilled salespeople read urgency and excitement even when the external signals seem contradictory.
• Practical ways to train your brain to notice posture, cadence, and tone during calls and meetings.
• How digital body language differs and techniques to read signals via Zoom or phone conversations.
• Examples of interpreting subtle cues to adjust your messaging and build rapport.
• Why listening with your eyes and ears gives you an edge over surface-level listening.
• The limitations of AI tools compared to Orchestraight’s behavioral and social psychology insights.
• How Orchestraight analyzes conversation transcripts to reveal psychological profiles and areas for improvement.
• Tips for integrating these signals naturally to build trust and increase sales success.

If you want to go beyond scripts and truly connect with prospects by understanding their real states, this episode is packed with actionable insights.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.

In this episode, Jake chats with Nancy Fox, a seasoned fractional executive coach and author who specializes in helping professionals make smooth entrepreneurial transitions.

Nancy shares her insights on the myths fractional executives face and the reality of building a quality network focused on decision makers.

You’ll learn:

• Why your network is your net worth and that a smaller, high-quality inner circle trumps a large unfiltered network.
• The importance of targeting decision makers who are ready and willing to work with you.
• Common myths fractional executives believe about instant credibility and easy access to opportunities.
• How to strategically build and nurture a perpetual pipeline of recurring prospects and clients.
• The transformational impact of consistent networking, marketing, and nurturing even as you juggle projects.
• The value of recognizing early warning signals from clients before relationships falter.
• Why emotional intelligence and empathy are key in managing client expectations and stress today.
• Nancy’s upcoming masterclass on getting more meetings with ideal decision makers using authentic connection and AI tools.
• How to implement smart, intentional marketing and sales strategies to scale without adding headcount.

If you want to move your fractional or consulting business to the next level while staying authentic and empowered, this episode is a must.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.

In this episode, Jake unpacks the final step in the STRATA framework: Action.

You’ll learn how to get prospects to naturally follow through on the ideas and excitement you have cultivated throughout the sales process. 

You’ll discover:

• Why the best sales pitches make the idea feel like the prospect’s own.
• How a thoughtful call to action is a gentle, nonthreatening next step, not a pushy close.
• The importance of guiding prospects to say “where do I sign?” instead of feeling forced.
• The power of framing the call to action as logical follow-through and rubber-stamping a shared decision.
• How timing and immediacy reduce second-guessing and buyer’s remorse.
• The analogy of retail clerks helping only when you’ve picked up an item, not before.
• How to reframe urgency without triggering desperation or mistrust.
• Why follow up and ongoing relationship maintenance is critical after the close.
• How Orchestrate uses neurostrategy principles to help coaches and sellers master action steps smoothly.
• A recap of STRATA’s entire sequence and how Action is the natural conclusion if you’ve done the groundwork right.

If you want to close more deals with integrity and ease while leaving prospects feeling confident, this episode is a must listen.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.

In this episode, Jake welcomes Raeanne Lacatena, holistic business coach, Reiki master, and author of "The Integrated Entrepreneur." Raeanne shares her unique approach to blending personal development with business growth, helping entrepreneurs embrace their whole selves... not just their professional personas. 

You’ll learn:

• What it means to be an integrated entrepreneur and why business is a disguised personal development plan.
• The importance of balancing masculine energy (strategy, KPIs, goals) with feminine energy (connection, wellness, motivation).
• How knowing and honoring your true self creates sustainable success and happiness.
• Practical ways to develop emotional intelligence, self-awareness, and healthy boundaries in business.
• How to turn frustration and lack of results into powerful reframes for growth and creative action.
• The critical role of community, support, and self-compassion during transitions and identity shifts.
• Raeanne’s advice for overcoming imposter syndrome and embracing personal power.
• How her book “The Integrated Entrepreneur” combines storytelling with actionable tools for transformation.
• Why choice is at the core of your mindset and the key to unlocking better business outcomes.

Learn more about Raeanne, connect with her, and find her book:
 
www.theintegratedentrepreneur.com

If you want to build a thriving business without compartmentalizing yourself, this episode offers a refreshing, holistic perspective you won’t want to miss.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake dives into the “Transfer” step in the STRATA framework and reveals how the best sales pitches make the idea feel like it’s the prospect’s own. Y

ou’ll discover why leading the prospect to their own conclusion dramatically reduces resistance and buyer’s remorse.

You’ll learn:

• Why pushy, scripted sales pitches back prospects into a corner, and why that’s a losing strategy.
• How STRATA’s order lays the foundation so the prospect is ready to take your idea as their own.
• The power of future pacing and assumptive language to subtly guide thinking without forcing decisions.
• Examples of how to engage prospects by inviting them to complete the picture with their insights.
• How to avoid “commission breath” and develop faith in the sales process.
• The difference between guiding a prospect and strong-arming them.
• Why the IKEA effect, making them part of the solution, creates deeper buy-in.
• How to recognize when to reevaluate earlier STRATA elements if the transfer isn’t landing.
• The idea that sales is about people buying, not sellers convincing.
• How Orchestraight helps you flip the script with language that feels natural and persuasive.

If you want to close more sales naturally by making your solution their solution, this episode is a must.

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake welcomes Paden Squires, a dynamic CPA and podcast host breaking the mold with a unique blend of social charisma and financial expertise.

You’ll learn:

• How Paden’s journey from rural beginnings to thriving entrepreneur blends personality with precision.
• Why clarity and focus in your messaging and network are essential to attracting the right clients.
• How Paden built his podcast, “Behind Their Success,” as a powerful platform to share inspiring entrepreneurial stories and create real human connections.
• The importance of asking great questions and truly listening to guide clients to their own conclusions.
• Why self-awareness and personal growth are foundational to business success.
• Insights on overcoming fear through consistent action and exposure.
• How framing your vision and falling in love with the process drives sustainable motivation.
• The role of generosity and the “go giver” mindset in building authentic, lasting relationships.
• Paden’s clear focus on high-value clients while staying open to passionate newcomers with the right mindset.

If you want practical inspiration for building a business and brand that’s true to you, this episode is a goldmine.

Check out Behind Their Success: https://podcasts.apple.com/us/podcast/behind-their-success-advice-for-entrepreneurs/id1723352366

Learn more about Paden: https://www.padensquires.com/

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake dives deep into the “Anchor” layer of the STRATA framework, exploring how shifting anchors can transform sales conversations and help both sellers and buyers make better decisions.

You’ll learn:

• Why everything we make important can become the anchor for ourselves and others, and why price is often the default anchor in sales.
• How anchoring influences buyers’ perceptions and why it’s not always about price but the value attached.
• Practical techniques to reframe objections, shift anchors from cost to value, and put decisions into better perspective.
• Real world examples from business and personal life demonstrating anchor shifts.
• The psychology behind anchoring bias and how assumptions can mislead us.
• How to anchor prospects on positive outcomes or cost of inaction rather than just sticker price.
• Why anchoring happens in seconds and why being aware is key to mastering influence.
• How salespeople can avoid common pitfalls by knowing when to anchor and when to listen.
• The role of Orchestrate in detecting and suggesting anchors, making neurostrategy actionable.
• A preview of the next STRATA topics: Transfer and Action, the final steps in moving prospects forward.

If you want to influence your prospects ethically and effectively, master anchoring, and change the sales game, this episode is a must.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake hosts David Newman, founder of Do It Marketing and a seasoned expert in professional services marketing and sales. David shares his journey from corporate consultant to influential author and coach who helps entrepreneurs build market eminence and master sales.

You’ll learn:

• Why having people love you... and hate you...is a sign you’ve truly arrived and are resonating with your right audience.
• The myth that great work speaks for itself, and why proactive lead generation beyond referrals is critical.
• How to build market eminence through a combination of visibility, credibility, and brand preference.
• The secret to connecting deeply by embracing your unique voice and unconventional perspectives.
• Why sales objections mean your process needs fine-tuning and how to eliminate friction before it starts.
• How people buy what they want, not what they need, and why ethical selling involves delivering both.
• Powerful reframing techniques to shift mindsets and overcome price objections effectively.
• Lessons on turning fear into action and why doing the work creates momentum.
• Resources and his latest book, Do It Selling, written for professional service providers who hate selling.

If you want to grow your firm’s influence, connect authentically, and master modern sales, this episode is packed with actionable insights.

Learn more about David and find his books: https://doitmarketing.com/market-eminence

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

Orchestraight, The straightest path to success.

In this episode, Jake explores the critical STRATA layer called Reframe and how shifting perspective on pricing, objections, and value can transform your sales conversations.

You’ll learn:

• Why it’s never about price alone, but about the perceived value and the cost of inaction.
• How to separate the concepts of worth, price, and value and charge accordingly.
• Techniques to reframe client objections like pricing by highlighting losses or gains differently.
• Why winning every deal isn’t realistic, and how accepting that mindset frees you to move forward confidently.
• Real-world examples of reframes that help prospects see your offer from a new, more favorable angle.
• How reframing can also reshape your own thinking about pricing and confidence.
• Ways to frame pricing comparisons that emphasize quality over cost alone.
• The importance of listening carefully before offering your reframe.
• How reframing sets up effective anchors and transfers for deeper buy-in.
• Why reframing applies just as well in personal conversations as business.

If you want to unlock more confident sales calls and create offers buyers can’t ignore, this episode is a must.

This episode is brought to you by Orchestraight,

You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. 

Orchestraight, The straightest path to success.