In this episode, Jake unpacks the final step in the STRATA framework: Action.

You’ll learn how to get prospects to naturally follow through on the ideas and excitement you have cultivated throughout the sales process. 

You’ll discover:

• Why the best sales pitches make the idea feel like the prospect’s own.
• How a thoughtful call to action is a gentle, nonthreatening next step, not a pushy close.
• The importance of guiding prospects to say “where do I sign?” instead of feeling forced.
• The power of framing the call to action as logical follow-through and rubber-stamping a shared decision.
• How timing and immediacy reduce second-guessing and buyer’s remorse.
• The analogy of retail clerks helping only when you’ve picked up an item, not before.
• How to reframe urgency without triggering desperation or mistrust.
• Why follow up and ongoing relationship maintenance is critical after the close.
• How Orchestrate uses neurostrategy principles to help coaches and sellers master action steps smoothly.
• A recap of STRATA’s entire sequence and how Action is the natural conclusion if you’ve done the groundwork right.

If you want to close more deals with integrity and ease while leaving prospects feeling confident, this episode is a must listen.

This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight, The straightest path to success.