In this episode, Jake hosts David Newman, founder of Do It Marketing and a seasoned expert in professional services marketing and sales. David shares his journey from corporate consultant to influential author and coach who helps entrepreneurs build market eminence and master sales.
You’ll learn:
- Why having people love you... and hate you...is a sign you’ve truly arrived and are resonating with your right audience.
- The myth that great work speaks for itself, and why proactive lead generation beyond referrals is critical.
- How to build market eminence through a combination of visibility, credibility, and brand preference.
- The secret to connecting deeply by embracing your unique voice and unconventional perspectives.
- Why sales objections mean your process needs fine-tuning and how to eliminate friction before it starts.
- How people buy what they want, not what they need, and why ethical selling involves delivering both.
- Powerful reframing techniques to shift mindsets and overcome price objections effectively.
- Lessons on turning fear into action and why doing the work creates momentum.
- Resources and his latest book, Do It Selling, written for professional service providers who hate selling.
If you want to grow your firm’s influence, connect authentically, and master modern sales, this episode is packed with actionable insights.
Learn more about David and find his books: https://doitmarketing.com/market-eminence
This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.
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