“When you lease farms, first you run out of feed, then you run out of water.”Lucinda—co-founder/chair of Farmers for Climate Action (~8,500 members) and multi-farm beef producer—lays out why they moved from leasing to owning, treating finance as an input to build resilience. We cover:• Scale & focus: ~5,000 ha, 2,300 cows, genetics-led business (bulls, heifers), data-heavy operations.• Drought reality: fires, “green drought,” and designing for choice—feed, water, timing—rather than reaction.• Biosecurity discipline: closed herd (semen/embryos in), double fencing, visitor controls.• Ferals & landscape risk: deer, pigs, dogs; practical constraints in control.• Natural capital & habitat: wetlands, glider boxes, 4,000 new trees, dung beetles; soil OM tracking; native and drought-tolerant deciduous mixes.• Community & R&D: FCA, Drought Hub advisory, Holbrook Landcare; dry-sowing insights; why good advisors beat “decision amnesia.”contact Lucinda at https://www.rennylea.com.au/Listen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#WomenInAg #BeefGenetics #Cattle #FarmBusiness #DroughtPlanning #GreenDrought #Biosecurity #Ferals #NaturalCapital #SoilHealth #TreePlanting #Wetlands #DungBeetles #HolbrookLandcare #FCA #RuralLeadership #SupplyRisk #FinanceAsAnInput #ResilientFarming #Australia #MurrayValley #BillabongCreek #Grazing #AgPolicy #RDE
“Drought isn’t an event—it’s a phase in the business.”Helen Lewis (CEO, Ecological Outcome Verification in Holistic Management Co-op) maps the Ag Business Cycle—Not-in-Drought → Drying → Dry → Recovery—and shows how embedding social, economic, and environmental decisions in each phase gets you into drought later and out sooner. We dig into:• Holistic management as a decision system (values, context, monitoring).• The four ecosystem processes (water, mineral, energy flow, community dynamics) and why outcome-based verification beats box-ticking.• EOV’s practice-agnostic, annual health checks using the BART app; ~900,000 ha monitored.• Using EOV data with banks and drought programs (false starts, “green droughts,” recovery timing).• Land to Market supply-chain verification (linking product to regenerating land) and market signals (e.g., wool premiums when paired with RWS).• Practical implications: planned grazing, time as the driver of overgrazing, safe-to-fail trials, and context by season of life.To contact Helen direct email ceo@holisticmanagement.au Or why not find out more ?https://link.holisticmanagement.au/widget/survey/73DWeXaY8WjXANUk1smo?notrack=trueofficeahmc@gmail.comListen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#HolisticManagement #EOV #DroughtPlanning #AgBusinessCycle #RegenerativeAgriculture #Rangelands #GrazingManagement #WaterCycle #MineralCycle #EnergyFlow #Biodiversity #Carbon #OutcomeBased #LandToMarket #ResilientFarming #Australia #Queensland #WomenInAg #Policy #FarmBusiness
“Farmers don’t need an invite to the table—they are the table.”Nicole McNaughton, community leader at FAN (Food & Agribusiness Network), joins me to cut through the noise: the real pain points for small producers; why Australia’s food system is so fragmented; and how place-based networks can turn supply-chain fragility into resilience.We cover:• Voice of small vs “big end of town” — getting farmers and makers to own the table, not wait for a seat.• Practical fixes: REKO rings, direct-to-consumer, diversified channels, and collaboration that actually moves product.• The cost squeeze: inputs, freight, packaging access, and why scale/commercialisation is the bottleneck.• Policy gaps: the case for a coherent national food strategy with industry at the centre.• Seafood origin labelling and consumer choice.• “Team GSD” energy—coalitions of the willing that get things done.• FAN’s role across SEQ (Moreton Bay, Gympie, Noosa, Sunshine Coast, Brisbane) connecting 500+ members end-to-end.• Nicole’s AgriFutures Rural Women’s Award (QLD 2025) and why sustaining community energy matters as much as soil health.foodagribusiness.org.au / nicole-mcnaughton Listen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#FoodSovereignty #RegenerativeAgriculture #AustralianFarming #SmallProducers #CommunityLed #FAN #SunshineCoast #Queensland #REKORings #LocalFood #SupplyChain #Packaging #ScaleUp #EcosystemBuilding #CoalitionOfTheWilling #TeamGSD #WomenInAg #AgriFutures #FoodPolicy #NationalFoodStrategy #SeafoodLabelling #Resilience #FarmToTable #ValueAdd
Koen van Seijen on Moving Money Into RegenerationWhy is capital still stuck while the soil waits?In this episode of Integration, Samantha Jewel sits down with Koen van Seijen, host of Investing in Regenerative Agriculture and Food — a landmark series built from 400+ interviews with regenerative pioneers, investors, and scientists:🌿 investinginregenerativeagriculture.comTogether, they explore: • Why finance remains the missing link in the regen movement • The myth of “transition finance” — and the truth about risk, quality, and procurement • Why regenerative investors must learn to speak to both land and capital“Finance is energy. And we’ve mostly used it for destruction. We have no time left to keep it on the sidelines.”🎙️ Listen now on Spotify, Apple, or YouTube: linktr.ee/sam.jewel🔗 Learn more about Koen’s work and join the movement:investinginregenerativeagriculture.comgen-re.land⸻#RegenerativeAgriculture #ImpactInvesting #SoilHealth #TransitionFinance #CarbonMarkets #FinanceAsEnergy #RegenerativeEconomy #IntegrationPodcast #KoenVanSeijen
What if the ocean — the very source of every second breath we take — remains one of the least understood parts of our planet?
In this episode of Integration: Strategies in Business for a World in Flux, Samantha Jewel sits down with world-renowned oceanographer Dr. David Gallo — a man whose career spans the discovery of the Titanic, the recovery of missing black boxes, and more than 40 years spent mapping the unseen world below. But Gallo isn’t here to glorify exploration. He’s here to reveal how little we still know… and why that ignorance could cost us dearly.
Together, they cover:
Whether you're a policymaker, philanthropist, investor, or just someone who loves the sea, this conversation will leave you questioning everything you thought you knew about our planet.
🌐 More on Dr. Gallo's work: https://www.ted.com/talks/david_gallo_life_in_the_deep_oceans
🔗 Explore all episodes and platforms including transcript: https://linktr.ee/sam.jewel
What does it take to regenerate 50,000 hectares — and your own soul — at the same time?
In this raw, grounded conversation, Samantha Jewel sits down with Khory, a carbon project developer who’s lived through the rollercoaster of pioneering regenerative land management in Australia. From flying LiDAR over vast cattle stations to crying on the kitchen floor over policy setbacks, this is a rare behind-the-scenes look at what it really takes to build nature-based carbon systems in a broken financial world.
Together they unpack:
🌱 Core Topic Tags
#RegenerativeAgriculture
#SoilHealth
#CarbonCredits
#NatureBasedSolutions
#RegenAg
🐄 Livestock + Landscape Tags
#CattleGrazing
#GrazingManagement
#LandStewardship
#CarbonFarming
#WorkingWithNature
📉 Policy + System Critique
#ClimatePolicy
#AgPolicy
#LandUse
#EnvironmentalMarkets
#CarbonMarketReform
💬 Emotional + Human Layer
#FarmerVoices
#ClimateResilience
#MindsetShift
#FarmersRights
#TheCostOfCourage
In this episode, Samantha Jewel speaks with David Carter, CEO of Austral Fisheries, to unpack what truly sustainable wild-caught seafood looks like — and why it’s so misunderstood.
This isn’t the kind of fishing you see in exposés.
Certified wild fisheries in Australia are solar-powered protein systems that use:
❌ No land
❌ No freshwater
❌ No feed inputs
And they’re held to some of the strictest ecological standards in the world.
They explore:
• How wild fisheries can be regenerative systems
• The damage caused by unregulated global fleets
• What “certified wild” actually means — and how it’s tracked
• The ethics, tech, and science behind doing it right
If you care about food systems that align with nature, this episode is for you.
🔗 Austral Fisheries: https://www.austral.com.au
🎧 All podcast platforms: https://linktr.ee/sam.jewel
#WildCaughtSeafood #CertifiedWild #SustainableFishing #OceanStewardship #DavidCarter #IntegrationPodcast #EcoFishing #TraceableFood #BlueEconomy #FoodSystemInnovation #ClimateSolutions #MarineScience
What if your seafood could heal the ocean — instead of harming it?
James Arthur Smith, founder of Seatopia, joins Samantha Jewel to explore a future where aquaculture is clean, regenerative, and traceable.
This isn’t industrial fishmeal.
No antibiotics. No mystery origins. No suffocated bycatch.
Seatopia partners with farms that raise fish like they matter — and handle them with reverence.
It’s seafood for people who care where their food comes from — and where their money goes.
🔹 What’s really behind “sustainable” seafood labels
🔹 How water crystals and humane harvest methods change quality
🔹 Why regenerative aquaculture could outperform wild and land-based meat
🔹 How to identify clean, respectful seafood in a broken system
🔹 The overlooked spiritual and nutritional connection between care and consumption
This episode is for chefs, conscious consumers, investors in the blue economy, and anyone who’s ever felt uneasy about what’s in their seafood… and why.
🐟 Recommended Suppliers:
🐟 King Salmon (New Zealand) – Akaroa Salmon
https://akaroasalmon.co.nz/
🐚 Mussels – Blue Harvest (Australia)
https://blueharvest.com.au/
🌊 Regenerative Aquaculture in NSW – Blue Economy CRC
https://blueeconomycrc.com.au/collaborativeproject/regenerative-aquaculture-nsw/
🔗 Learn more:
🌊 Seatopia: https://seatopia.fish
🎙️ Podcast: Integration – Strategies in Business for a World in Flux
🎧 Available on Spotify, Apple, and all major platforms
🧠 Hashtags:
#Seatopia #JamesArthurSmith #IntegrationPodcast #RegenerativeAquaculture
#CleanProtein #RespectfulHarvest #OceanFarming #TraceableSeafood
#SustainableSeafood #SeafoodTransparency #BlueEconomy #FoodSystemChange
Dr. Jonathan Lundgren was a rising star inside the USDA — until he spoke up.
This episode is a raw and revelatory look into why he walked away from the safety of the system… and built a new one from the soil up.
In this conversation, we explore:
Lundgren doesn't just theorise. He farms. He measures. He mentors.
And in doing so, he exposes both the problem — and the way forward.
🟢 Full audio also available on Spotify & Apple Podcasts:
🎙 Integration: Strategies in Business for a World in Flux
https://linktr.ee/sam.jewel
🌱 Core Themes
#RegenerativeAgriculture #SoilHealth #Agroecology #SustainableFarming #EcologicalFarming#1000farms
🎓 Systemic Insight
#AgricultureScience #USDA #PesticidesTruth #FarmersRights #ScienceReform
🔥 Emotional & Ethical Core
#SnakeOilScience #SpeakTruthToPower #BurnoutAndCourage #IntegrityInResearch #Resilience
🎧 Podcast Tags
#IntegrationPodcast #JonathanLundgren #SamanthaJewel #AgReform #BusinessForGood
Including 1000 farms initiative
Dive into Integration: Strategies in Business for a World in Flux with host Samantha Jewel and Celia Leverton, the fearless founding president of the Regenerative Agriculture Network of Tasmania. This electrifying episode uncovers how Celia’s journey—from dairy farmer to Australia’s regen trailblazer—is revolutionising farming. Learn how evidence-based trials, gritty determination, and community power are slashing costs, healing soil, and defying the odds to build a thriving, sustainable future.🌍 What’s Inside:Why regenerative farming is a financial game-changerBattling debt and fear to adopt regen practicesSmall trials, big impact: Data-driven farming winsGlobal lessons from Celia’s Churchill FellowshipThe race to save soil from a degradation crisis🔥 Why You Can’t Miss This:This isn’t just about farming—it’s about rewriting the rules of business, resilience, and planetary health. Perfect for farmers, entrepreneurs, and eco-warriors ready to lean into change and make a difference.🌱 Support Your Local Farmer!Discover why soil health is the key to food security and how you can help. Hit subscribe for more bold conversations with visionaries reshaping our world!To learn more Celia can be reached via Regenerative Agriculture Network of Tasmania (RANT)#RegenerativeAgriculture #SoilHealth #SustainableFarming #RegenFarming #AgricultureInnovation #FarmersForChange #Sustainability #EcoBusiness #SoilConservation #FoodSecurity #ClimateAction #FarmLife #BusinessResilience
What if the secret to a thriving farm isn’t in the soil but in you? In episode two of the “Jane phenomenon,” Sam and Jane explore how farmers worldwide are transforming their land by unlocking a hidden energy within themselves. No tools, no tricks—just a practical way to connect with your land like never before. Jane’s approach is changing agriculture, and it starts with a single spark. Want to know how? Drop your thoughts below: What could your farm do with this power?#FarmYourMind #GrowWithEase #LandConnection #RegenFarming #InnerPower #SustainableAgriculture #FarmersUnleashed #PodcastGem #EarthEnergy #ThriveOnYourLand
Samantha Jewel gets down and dirty with Allen Williams of Understanding Ag on Integration: Thriving in a World in Flux! This sixth-generation farmer ditched the debt-heavy, chemical-soaked status quo to spark a global regenerative agriculture movement. Allen dishes on outsmarting peer pressure, slashing farm debt for thousands, and turning barren land into thriving ecosystems—from Mississippi’s humidity to desert sands. Packed with bold moves, practical tips, and a vision to save the planet one farm at a time, this episode is a must-listen for anyone ready to shake up the old ways! Available here on Spotify, Apple Podcasts and You Tube
find him and Gabe at UnderstandingAg.com#RegenerativeRevolution #AllenWilliams #UnderstandingAg #FarmDebtBuster #SustainableFarming #LandHealers #IntegrationPodcast #ClimateWarriors #FarmingFuture #ThriveInFlux
Join Jade Miles, a first-generation farmer, as she shares her inspiring decade-long journey of building Black Barn Farm from scratch while balancing off-farm work, family life, and a powerful vision for regenerative agriculture. In this heartfelt podcast, Jade discusses overcoming financial strain, emotional exhaustion, and identity struggles, offering lessons on resilience and purpose that resonate for business leaders navigating today’s challenges. Discover her mission to foster collective action through her books Future Steading and Huddle, and learn how connection to land and community can inspire sustainable success. Perfect for entrepreneurs and professionals seeking strategies to thrive in uncertain times.
Key Notes:
Hashtags:#BusinessResilience #SustainableLeadership #RegenerativeBusiness #FutureSteading #Huddle #FirstGenFarmer #BlackBarnFarm #EcologicalSoul #CommunityDrivenSuccess #IndigenousWisdom #SustainableTable
In this insightful conversation, Terry McCosker, a pioneer in regenerative agriculture, shares his extensive experience and deep knowledge on the transformative power of working with nature. He and Samantha Jewel discuss how personal transformation, intuition, and ecological rewards are key to changing farming practices. Terry highlights the importance of soil health, the interconnectedness of water, carbon, and biodiversity, and the necessity of shifting paradigms in agriculture.They dive into the challenges of educating farmers about regenerative practices and the importance of non-judgmental communication, while also addressing how personal growth plays a crucial role in driving sustainable change. From intuition in decision-making to the impact of energy and intention, this conversation provides practical insights for anyone interested in improving agricultural systems and reconnecting with nature.Takeaways:Terry McCosker has educated 10% of Australia's farmers on regenerative agriculture.Personal transformation is essential for meaningful change in farming practices.Intuition and conscious decision-making are crucial for understanding ecosystems.Shifting paradigms is key to adopting regenerative agricultural methods.Healing the land improves both ecological and economic outcomes.Farmers are motivated by the long-term ecological rewards of regenerative practices.The interconnectedness of water, carbon, and biodiversity is vital for sustainable farming.Personal growth is necessary to overcome the barriers to change in agriculture.Non-judgmental communication helps foster openness to new ideas.Reconnecting with nature and microbes is vital for overall human health and well-being.Join us as we explore how regenerative agriculture can reshape our relationship with the land, improve soil health, and contribute to a more sustainable future.#RegenerativeAgriculture #SoilHealth #Sustainability #Farming #Agriculture #EcoFriendly #Biodiversity #CarbonSequestration #SustainableFarming #Farmers #PersonalGrowth #Intuition #AgriculturalParadigmShift #Nature #Environment #AgTech #ClimateChange #EcologicalRestoration #SustainableAgriculture #WaterManagement #AgricultureEducation #HolisticFarming #SustainabilityInAgriculture #HealthAndWellbeing #ReconnectingWithNature
Bio
Grazing and ecosystem management
✓ Soil carbon sequestration and measurement
✓ Rural extension specialist
✓ Cattle production, reproduction and nutrition
✓ Strategic and tactical rural business analysis and
management
QUALIFICATIONS/HONORS:
➢ Awarded an Order of Australia Medal in Queens Birthday
Honors list, 2021.
➢ Honorary Doctor of Agribusiness (CQUniversity), 2015
➢ MIMC, MAICD,
➢ A/Dip Applied Science (Rural),
➢ C.Rur.Tech. (Agriculture),
➢ Commercial Pilot,
➢ Churchill Fellow 1991,
➢ Fellow of the Tropical Grassland Society.
PROFESSIONAL AFFILIATIONS and POSITIONS held:
Member, Australian Institute of Management Consultants - Current
Member, Australian Institute of Company Directors - Current
Chairman, Beef 97 Expo
Vice-Chairman, Beef 2000 Expo
Inaugural Member of the Advisory Committee to the CSIRO - Division of Tropical Animal
Science
Inaugural Member of the NTDPP Kidman Springs Research Station Advisory Committee
Prior Member, Northern Territory Herbage Plant Liaison Committee
KEY PROFESSIONAL ACHIEVEMENTS:
• First Published at 19, the youngest in QDPI history.
• Since published over 40 peer reviewed papers in 8 disciplines.
• Conducted world first R&D on bull fertility in multiple sire mated, open range
conditions using blood grouping in the pre DNA era.
• First to discover the north Australian wet season protein deficiency (1980).
• World first in R&D on pasture ecology by matching individual plant species,
positively and negatively to animal production, using pattern analysis.
• Developed the concept and managed the team which produced the first useful
genetically modified rumen bacterium in the world (commenced 1986).
What if the secret to regenerating land lies not in the soil, but in the soul? Meet Jane Slattery, the enigmatic guide who abandoned a multimillion-dollar Ag empire to ignite a revolution in farming—without ever wielding a plow. In this electrifying interview, Jane unveils her journey from nutrient analyst to master of the unseen, helping farmers tap into their deepest potential as land stewards. Forget fertilisers—she’s decoded how energy shifts landscapes, softening earth underfoot and slashing costs in an instant. Once tethered to data and desks, Jane now roams the world (no website, just an email and her phone) , guiding farmers to hear nature’s call and unlock infinite possibilities. From stalled crops to thriving ecosystems, her intuitive genius proves science is playing catch-up. Watch now and witness how one woman’s leap into the unknown is rewriting the future of farming!
Transcript on substack
also available on
Apple podcasts
and
You Tube
#LandStewardship #RegenerativeMindset #EnergyMasters #FarmersAwakened #NatureHeals #SustainableFuture #IntuitivePower #AgTransformation #EarthSpeaks
How does a successful vegan chef in Los Angeles end up running a regenerative cattle ranch in Texas? Chef Mollie Engelhart shares her incredible transformation—from operating plant-based restaurants to embracing soil health, composting, and sustainable farming. In this conversation, Mollie reveals the hard-earned lessons that challenged her beliefs about food systems, the shocking realities of industrial agriculture, and how she built Sovereignty Ranch to be a beacon of regenerative practices.
We discuss:
An inspiring deep dive into food, sustainability, and the resilience required to forge a better system!
https://www.instagram.com/eatatthebarn/
https://linktr.ee/chefmollie?utm_source=linktree_profile_share<sid=6e5872e0-a75c-4590-a75a-86bf8d7c8358
https://www.sovereigntyranch.com/
https://www.instagram.com/stories/talktomollie/
#RegenerativeAgriculture #Sustainability #FarmToTable #RegenerativeFarming #SoilHealth #FoodSystem #Permaculture #SovereigntyRanch #IntegrationPodcast
In this episode of Integration, I sit down with Rich Bradbury, a seasoned rancher and real estate expert navigating the rugged landscapes of Oregon, California, and Nevada. From running cattle across 425,000 acres of rangeland to challenging the conventional carbon market, Rich shares his insights on regenerative agriculture, holistic land management, and the real value of soil. 🌍💡We explore:✅ The hidden power of sagebrush ecosystems & soil health✅ Why glyphosate is a silent threat to human & planetary well-being✅ How to value farmland beyond outdated banking models✅ The realities of regenerative ranching vs. mainstream narratives✅ Why land is the ultimate asset in the coming global wealth transitionIf you're passionate about sustainable food, land ownership, or breaking into regenerative agriculture, this episode is for you. 🎧 Tune in now!Rich Bradbury is a seasoned rancher and conservation advocate based in Nevada, USA, with over 30 years of experience in the ranching industry. He is a Rural Real Estate Broker at High Country Real Estate, specialising in ranch and rural properties, as both a rancher, land specialist, and conservation advocate with extensive experience in ranch real estate, regenerative agriculture, and resource management, he is committed to regenerative ranching practices, emphasising sustainability and responsible land management. He actively manages his own grass-fed cattle operation, implementing conservation strategies to improve soil health and water resources while maintaining profitability. With a deep understanding of land valuation, involvement in the Adel Water Improvement District (AWID), contributing his expertise in water resource management Rich's deep passion lends itself to a true understanding of ranching economics, and ecological management, which enables him to help landowners optimise their operations and investment strategies. His work connects ranching, agribusiness, and conservation, ensuring working lands remain productive and resilient.In addition to his real estate career, Rich is a founding partner of Double Oarlock Ranch in Oregon (the great basin) and a Rancher-Member of Desert Mountain Grass-Fed Beef. #RegenerativeAgriculture #Ranching #SoilHealth #SustainableFarming #CarbonMarkets #CattleRanching #Glyphosate #NaturalCapital #FoodSecurity #FarmingFuture
(Sound Only)
In this episode, I sit down with Ada, a trailblazing forester and sustainability leader who transitioned from corporate sustainability director of one of the world’s largest forestry and paper companies to working directly with smallholder farmers. We dive deep into:
✅ The hard truths about deforestation & conservation 🌱
✅ How Ada convinced a major corporation to stop deforestation 🏭➡️🌿
✅ Bridging the gap between businesses, NGOs & local communities 🤝
✅ The financial realities of sustainable forestry & carbon markets 💰
✅ Why Australia is falling behind & what needs to change 🇦🇺
💡 If you care about the future of forests, the role of corporations in sustainability, and how to create real change, this conversation is for you!
To read more on Aida Greenbury | News | Eco-Business | Asia Pacific
https://www.eco-business.com/news/how-i-got-here-forestry-sustainability-expert-aida-greenbury/
In this powerful episode, Samantha Jewel sits down with Oliver Bolton, CEO of Earthly, to explore the intersection of money, nature, and impact. From carbon credits to biodiversity funding, they break down the real economics of climate action—what’s working, what’s failing, and how businesses can truly invest in nature without greenwashing.
Topics covered:
✅ The truth about carbon credits—who’s retiring them vs. trading them 🔥
✅ Why 8% of projects pass Earthly’s rigorous climate integrity test
✅ The challenges of transitioning farmers to regenerative agriculture 🚜
✅ How biodiversity credits could reshape environmental funding
✅ The future of ESG laws, government policies, and voluntary markets
If you're passionate about sustainable business, climate finance, or real-world climate solutions, this is a must-listen! 🎧
📌 Follow for More:
🌿 Guest: Oliver Bolton - @Earthly
🎙 Host: Samantha Jewel - [@Integration]
🔔 Subscribe for weekly deep dives into sustainability, impact investing, and how to truly move the needle on climate action.
Contact Oliver via earthly.org
(Audio Only)
Join us as we sit down with Ryan Babbage, founder of OceanBlocks and renowned corporate strategist, who shares his insights from a cozy café in Korea. In this thought-provoking episode, Ryan unpacks the crossroads of the planet in 2025, covering everything from global economic strategies to startup pitfalls, the impact of Trump’s policies, and the future of ESG regulations. He offers real-world advice on navigating geopolitical shifts, mastering strategy in uncertainty, and why optimism is key in today's business landscape. Perfect for entrepreneurs, CEOs, and anyone looking to thrive in a fast-changing world. Don't miss Ryan's actionable tips on leveraging failure, attracting investors, and keeping your business nimble in the face of disruption. 🎧
Keywords: Ryan Babbage, OceanBlocks, corporate strategy, business innovation, 2025 economy, Trump policies, ESG regulations, startup advice, investor strategies, global business trends.