“Drought isn’t an event—it’s a phase in the business.”Helen Lewis (CEO, Ecological Outcome Verification in Holistic Management Co-op) maps the Ag Business Cycle—Not-in-Drought → Drying → Dry → Recovery—and shows how embedding social, economic, and environmental decisions in each phase gets you into drought later and out sooner. We dig into:• Holistic management as a decision system (values, context, monitoring).• The four ecosystem processes (water, mineral, energy flow, community dynamics) and why outcome-based verification beats box-ticking.• EOV’s practice-agnostic, annual health checks using the BART app; ~900,000 ha monitored.• Using EOV data with banks and drought programs (false starts, “green droughts,” recovery timing).• Land to Market supply-chain verification (linking product to regenerating land) and market signals (e.g., wool premiums when paired with RWS).• Practical implications: planned grazing, time as the driver of overgrazing, safe-to-fail trials, and context by season of life.To contact Helen direct email ceo@holisticmanagement.au Or why not find out more ?https://link.holisticmanagement.au/widget/survey/73DWeXaY8WjXANUk1smo?notrack=trueofficeahmc@gmail.comListen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#HolisticManagement #EOV #DroughtPlanning #AgBusinessCycle #RegenerativeAgriculture #Rangelands #GrazingManagement #WaterCycle #MineralCycle #EnergyFlow #Biodiversity #Carbon #OutcomeBased #LandToMarket #ResilientFarming #Australia #Queensland #WomenInAg #Policy #FarmBusiness