In this episode of Integration, I sit down with Rich Bradbury, a seasoned rancher and real estate expert navigating the rugged landscapes of Oregon, California, and Nevada. From running cattle across 425,000 acres of rangeland to challenging the conventional carbon market, Rich shares his insights on regenerative agriculture, holistic land management, and the real value of soil. 🌍💡We explore:✅ The hidden power of sagebrush ecosystems & soil health✅ Why glyphosate is a silent threat to human & planetary well-being✅ How to value farmland beyond outdated banking models✅ The realities of regenerative ranching vs. mainstream narratives✅ Why land is the ultimate asset in the coming global wealth transitionIf you're passionate about sustainable food, land ownership, or breaking into regenerative agriculture, this episode is for you. 🎧 Tune in now!Rich Bradbury is a seasoned rancher and conservation advocate based in Nevada, USA, with over 30 years of experience in the ranching industry. He is a Rural Real Estate Broker at High Country Real Estate, specialising in ranch and rural properties, as both a rancher, land specialist, and conservation advocate with extensive experience in ranch real estate, regenerative agriculture, and resource management, he is committed to regenerative ranching practices, emphasising sustainability and responsible land management. He actively manages his own grass-fed cattle operation, implementing conservation strategies to improve soil health and water resources while maintaining profitability. With a deep understanding of land valuation, involvement in the Adel Water Improvement District (AWID), contributing his expertise in water resource management Rich's deep passion lends itself to a true understanding of ranching economics, and ecological management, which enables him to help landowners optimise their operations and investment strategies. His work connects ranching, agribusiness, and conservation, ensuring working lands remain productive and resilient.In addition to his real estate career, Rich is a founding partner of Double Oarlock Ranch in Oregon (the great basin) and a Rancher-Member of Desert Mountain Grass-Fed Beef. #RegenerativeAgriculture #Ranching #SoilHealth #SustainableFarming #CarbonMarkets #CattleRanching #Glyphosate #NaturalCapital #FoodSecurity #FarmingFuture