📢 Welcome to the Hold My Beard Marketing Podcast! 🎙️ Jake the Wizard and Mitch Barham are back with another action-packed episode, blending marketing insights, industry updates, and their humor. Whether you’re a digital marketing pro or just here for the laughs, you’re in for a treat! 💼 Here’s what we’ll cover in today’s episode: 🔥 WordPress Drama Alert: Matt Mullenweg, creator of WordPress, takes aim at WP Engine’s pricing model—but wait until you hear how his own platform handles cancellations. Oh, the irony! 🔎 Google Search Console's “Validate Fix” Button: We break down why it doesn’t actually expedite fixes and compare it to the infamous “close elevator door” button. 🐕 Mug Root Beer DNA Test Campaign: In one of the most hilarious ad campaigns, Mug Root Beer wants to find out if you’ve got “that dog in you.” We analyze why it’s pure marketing genius. 📉 Google Backlink Warnings: John Mueller explains why SEOs often overestimate backlink value and what this means for your strategy. Do we trust him? Let’s debate. 🍔 John Cena & McDonald’s Value Menu: The ultra-buff Cena brings the value menu back, but can you even see him? 📊 Reddit AMA Ads and Analytics: Reddit has launched business analytics tools and now allows AMA (Ask Me Anything) ads. This groundbreaking move will reshape marketing strategies—don’t miss this discussion! 💡 Key Takeaways from this Episode: 🔥 WordPress drama reminds us why irony in business is priceless. 🐕 Mug Root Beer’s DNA test proves creativity can make waves in unexpected ways. 📊 Reddit AMA ads combine the power of paid promotion with organic SEO for an unbeatable marketing strategy. 🌐 SEOs need to focus less on backlink quantity and more on quality—sometimes less is more. 🎯 When platforms like Reddit launch new ad formats, early adopters always reap the biggest rewards. 📢 Get Involved: 💬 Got a burning marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in a future segment? Share your link below, and we’ll give it the “Seven Minutes in Heaven” treatment! 📧 Connect with Us: Jake “The Wizard”: @thewizardmarketing Mitch Barham: @beardpreneur 🎉 Enjoyed the episode? Smash that like button, share the laughs (and insights) with your friends, and don’t forget to subscribe for more Hold My Beard Marketing Podcast episodes. Stay tuned for the next dose of marketing genius! 🚀

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham as they kick off 2025 with an exciting episode packed full of marketing insights, industry trends, and a bit of humor. Whether you’re a marketing pro or just diving in, this episode will get you ready for the new year. 💼 Here’s what’s on tap for today’s episode: 🎯 2024 in Review: From skyrocketing ad costs to the return of email marketing, we break down the highlights, challenges, and surprises from the year. 📈 What to Expect in 2025: AI wars, evolving SEO strategies, and the comeback of "ugly ads" — we share our predictions for the marketing landscape ahead. 🧠 Reddit Ads: The Underrated Giant: Discover why Reddit might just be the secret weapon for advertisers in 2025. 📊 Agency Consolidation: What the shifting agency landscape means for businesses and why education and adaptability are critical. 🤖 AI’s Role in Marketing: Efficiency or chaos? We debate how AI tools will continue reshaping the industry. 💡 Additional Insights: ✔️ Stay adaptable — the marketing landscape is shifting faster than ever. ✔️ Social selling and platform diversification are must-watch trends. ✔️ AI is a tool, not a replacement — use it to enhance, not replace, your strategy. 📢 Get Involved: 💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in our "Seven Minutes in Heaven" segment? Share your link below! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur 🎓 Level Up Your Marketing Game: Kick off the new year strong by joining our mastermind at teachme4m.com for exclusive strategies, tips, and insights. Enjoyed the show? Smash that like button, share this with your network, and don’t forget to hit subscribe for more marketing gold! 🚀

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Jake the Wizard and Mitch Barham are back, delivering another episode packed with marketing tips, industry trends, and plenty of laughs. Whether you're a seasoned marketer or just starting out, this podcast has something for everyone! 💼 What’s on the agenda in this episode? 🎉 Hostess Rebrands: A nostalgic dive into packaging updates and why branding matters, even for your favorite snacks. 🔑 Google Ads Double Serving: What does it mean for advertisers, and how will it affect ad visibility? 📈 SEO News – Toxic Links: Google calls disavowing toxic links a waste of time. We unpack what this means for your SEO strategy. 💡 Pull-Ups’ Marketing Fumble: Meet the unfortunate characters, Turd and Urine, and why creative choices matter in branding. 🌐 ChatGPT Search Goes Mainstream: OpenAI is gaining search share. Will Google feel the heat? 🏌️ Prime Time Golf League: Tiger Woods and Rory McIlroy take a swing at a new business venture. 🛠️ Seven Minutes in Heaven – Website Review: We break down the design and functionality of Underground Lighting’s website. If you’re into UX/UI, you don’t want to miss this. 📢 Key Takeaways from this episode: 🔍 Toxic links aren’t worth your time – focus on what you can control in SEO. 📊 ChatGPT and AI are changing the game. Adapt your strategies to stay competitive. 🎄 Plan your marketing efforts around Q5 (Dec 26 - Jan 5) for a post-holiday sales boost. 📧 Stay Connected with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur 🎓 Level Up Your Marketing Game: Join our mastermind group at teachme4m.com for exclusive tips and strategies to grow your business. 👍 If you enjoyed this episode, don’t forget to like, share, and subscribe to the Hold My Beard Marketing Podcast. Drop your comments below, and let us know your thoughts or questions! See you next time – and Happy Holidays! 🎄

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham for another episode packed with marketing insights, industry updates, and plenty of laughs. Whether you're a seasoned pro or just diving into the world of digital marketing, this episode has something for everyone. 🎉 Google Gemini 2.0: Google’s newest AI update is here. We break down what it means for search and how it could impact your marketing strategy. 🔑 TikTok Ban Update: TikTok faces its biggest challenge yet, and we’re diving into the latest legal updates. Will the Supreme Court decide TikTok’s fate? 📈 The Power of Brand: Why creating culture around your brand is essential in today’s crowded marketplace. Learn how to go beyond a logo and connect with your audience on a deeper level. ⚙️ WordPress vs. WP Engine: A court ruling has sent shockwaves through the WordPress community. Find out why it matters and what it means for plugin developers. 🎥 OpenAI’s Sora Video Tool: Video generation just got a major upgrade. We explore how OpenAI’s new tool is reshaping the way we create content. 📍 Seven Minutes in Heaven – Website Review Segment: This week, we review Morton Man’s colorful and engaging website, offering tips to help service-based businesses optimize their online presence. Additional Insights: 🔍 Why brand building is more important than ever in today’s fast-paced digital world. 🎥 How to incorporate AI-generated videos into your content strategy without losing authenticity. 📊 Why staying informed about legal battles like TikTok’s and WordPress’ is critical for marketers. 📢 If you're new to the Hold My Beard Marketing Podcast, expect a perfect blend of marketing tips, humor, and industry insights. From SEO tricks to branding strategies, we’ve got you covered. 🔎 Key Takeaways from this Episode: Stay ahead of search trends by understanding Google Gemini. Brand culture is your secret weapon in a noisy world. TikTok’s future is uncertain, but marketers should prepare for any outcome. 📅 Don’t miss out! Subscribe to the Hold My Beard Marketing Podcast for weekly insights, trends, and strategies to grow your business. 📢 Get Involved: 💬 Have a question or topic you want us to cover? Drop it in the comments! 🌐 Want your website reviewed in a future episode? Share the link below. 📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur 🔥 Level up your marketing game: Join our exclusive mastermind at teachme4m.com for expert tips and strategies. Enjoyed the episode? Give us a thumbs up, subscribe to the podcast, and share it with your fellow marketers. 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham for another episode packed with marketing insights, industry updates, and plenty of laughs. Whether you're a seasoned pro or just diving into the world of digital marketing, this episode has something for everyone. 💼 What’s in This Episode? 🔍 Black Friday Mayhem: Mitch shares his behind-the-scenes insights on managing 40 businesses during the Black Friday chaos. 🎨 Platform Panic: Meta struggles, pivoting creatives, and why results can make or break campaigns. Which platform is causing the most stress for marketers? 💡 Marketing News Round-Up: Google Search Console Recommendations: Are they helpful or just another Google “sometimes good, sometimes bad” moment? Adidas vs. Tom Brown: The stripes lawsuit you didn’t know you needed to hear about. WordPress Drama: Automatic vs. WP Engine – plugins, patents, and legal shenanigans galore. Algorithm Update Chaos: Google's core update has everyone on edge. What does it mean for your rankings? AdSense Crackdown: Say goodbye to deceptive buttons in your ads. Chrome's Uncertain Future: Will Google be forced to sell Chrome? What does it mean for advertisers and users? 🛠️ Blind Ranking Fun: Mitch takes on a blind ranking of six ad platforms. Where do Meta, LinkedIn, and Twitter land? 🌐 Seven Minutes in Heaven – Website Review Segment: This week, we break down Joe Rogan’s website. Spoiler: It’s not as legendary as his podcast. 💡 Key Insights: Platform performance: Why Meta remains a top choice despite the headaches. WordPress drama: How this legal feud could impact your website’s security. Ad strategy tips: Optimize your creatives and avoid deceptive ad practices to stay ahead. 📢 Get Involved: 💬 Have a question or topic you want us to cover? Drop it in the comments! 🌐 Want your website reviewed in a future episode? Share the link below. 📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur 🔥 Level up your marketing game: Join our exclusive mastermind at teachme4m.com for expert tips and strategies. Enjoyed the episode? Give us a thumbs up, subscribe to the podcast, and share it with your fellow marketers. 🎉

🎙️ Welcome to the Hold My Beard Marketing Podcast! Jake the Wizard and Mitch Barham are here with another exciting and hilarious episode packed with marketing insights, trending news, and plenty of laughs. Whether you're a seasoned pro or a marketing newbie, you’ll find something valuable (and entertaining) in this episode! 🚀 Here’s what’s on the docket today: 📰 Marketing News & Trends: 🎉 Coca-Cola’s AI Christmas Ad: A lifeless or genius move? We share our thoughts on this AI-powered holiday campaign. 🔑 Google’s SEO Admission: Discover how site-wide and page-level ranking signals differ and why it matters for your strategy. 🧢 Amazon’s Adam Driver Ad Campaign: Dramatic readings of 5-star reviews? We break down why this works (and how you can replicate it). 🦘 Jaguar’s New Logo: Love it or hate it? Spoiler alert: We’re leaning toward “hate.” 🎯 Need It or Yeet It: This week, we’re tackling marketing strategies for startups. From SEO to guerrilla marketing, email to influencer campaigns—what should new businesses prioritize, and what can be tossed out the window? 🕵️‍♂️ Special Segment – Seven Minutes in Heaven: We take a playful yet critical look at Ad Bacon, a site we stumbled upon. Clever branding? Sure. Effective website? Eh… not so much. 💡 Key Takeaways: Google SEO signals affect both your entire site and individual pages—know the difference! Startups: Prioritize marketing strategies that deliver fast results and build long-term credibility. Funny branding is great, but a confusing website? Not so much (looking at you, Ad Bacon). 📢 Get Involved: 💬 Have a marketing question or topic idea? Drop it in the comments—we might feature it in a future episode! 📍 Want your website reviewed in our “Seven Minutes in Heaven” segment? Share your link in the comments! 📧 Connect with Us: Jake "The Wizard": @thewizardmarketing Mitch "Beardpreneur": @beardpreneur 🎓 Ready to level up? Join our mastermind for exclusive marketing strategies and expert insights: teachme4m.com If you loved this episode, give it a thumbs up, subscribe, and share it with your fellow marketers. Let’s grow your business together! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this episode, Jake the Wizard and Mitch Barham dive into marketing news, trends, and tips. If you're looking to stay sharp in the ever-evolving marketing world, this episode has something for you! 💼 Here’s what we’ll cover in today’s episode: 🌐 AI That Can Smell Fake Sneakers – Yes, it's real. We discuss the groundbreaking tech and its implications for various industries. 🔎 Google’s November Core Update – Dropped just in time for the holiday season, we share what you need to know and speculate on its purpose. 👗 Rebranding Fails – From Tropicana to X (formerly Twitter), we break down the top 5 rebranding disasters and what they teach us about branding. 🤝 Why Brand Collab's Work – The psychology behind brand collaborations, successful examples like Wendy’s & SpongeBob, and how even small businesses can leverage them. 📊 Seven Minutes in Heaven: Mission Church Website Review – We critique and share actionable tips to improve their user experience, SEO, and design. 🔑 Key Takeaways from this Episode: AI Is Evolving Fast – From sniffing sneakers to diagnosing illnesses, the possibilities are endless. Branding Lessons – Avoid the pitfalls of rebranding with insights from recent high-profile failures. Collaboration is Key – Whether you're a global brand or a local business, the right collab can transform your reach. SEO + Design – Learn actionable steps to improve your website for better usability and search rankings. 📢 Want More? 💬 Got questions about marketing or branding? Drop them in the comments—we might feature your question in the next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments below! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur 🎯 Ready to Level Up? Join our exclusive mastermind group at teachme4m.com for insider tips, growth strategies, and marketing gold. Enjoyed the episode? Give us a 👍, share with your marketing squad, and don’t forget to subscribe for more insights and laughs every week! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham as they dive into the latest marketing news, trends, and tips—with plenty of laughs along the way! If you're in marketing, run an agency, or just want the inside scoop, this episode delivers a mix of humor, industry insights, and actionable strategies. Here’s what we’ll cover today: 🧢 Goldfish Rebrands as Chilean Seabass?!: We unpack the hilarious move of rebranding Goldfish crackers as "Chilean Seabass" and discuss how clever branding can create buzz and engagement. 📉 Unauthorized Google Ad Changes: Hear about the recent scandal of Google ad reps making changes to campaigns without permission. Jake and Mitch dig into what it means for advertisers and how to protect your campaigns. 📈 SEO and Google’s Content Update Confusion: Google’s algorithm changes are causing chaos in rankings. We discuss the impact of recent updates, the future of search, and the role of AI in reshaping search engines. 📢 The Rise of Influencers in E-commerce: Discover why influencers are now a vital part of any marketing strategy. Mitch explains how micro-influencers and user-generated content have reshaped consumer behavior. 💼 Seven Minutes in Heaven – Website Review: This week, we’re reviewing an e-commerce agency’s site, analyzing what works, what doesn’t, and sharing tips to improve their messaging and branding. Key Takeaways: Clever branding grabs attention and keeps audiences engaged. Regularly check your ad account history for unauthorized changes. AI is transforming search, and staying adaptable is key. Connect with Us Jake "The Wizard": @thewizardmarketing Mitch "Beardpreneur": @beardpreneur 🚀 Join Our Mastermind: Learn more about marketing and join our weekly mastermind at teachme4m.com. Enjoyed the episode? Don’t forget to like, share, and subscribe! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham as they mix humor, industry insights, and actionable marketing tips to keep you ahead of the game. Whether you’re a seasoned pro or new to marketing, this episode covers the latest digital trends, SEO shakeups, and more! 💼 Here’s what we’ll cover in today’s episode: 🧢 MAGA Hat Hat?!: In a humorous twist, we discuss Trump’s campaign putting an image of a MAGA hat on an actual hat! Why brands doubling down on simplicity can sometimes be genius marketing. 📉 SEO Volatility at an All-Time High: Google’s algorithm updates have led to wild shifts in rankings. Is Google still tweaking the algorithm? Jake and Mitch share insights and discuss if search console data can still be trusted. 📈 Exact Match Ads Only: Why ad campaigns are getting so specific. Jake and Mitch talk about the unpredictability in ad performance and why they’re going back to exact match only. 📢 Reddit Ads Get Keyword Targeting: Reddit has added keyword targeting to its ads! Mitch explains why this new feature could make Reddit ads more appealing for top-of-funnel brand awareness. 📉 Google’s AI Overview Not Linking to Certain Sites: Is Google’s AI overview stealing content from sites hit by the Helpful Content Update? We debate the ethical implications of this shift and its impact on site traffic. 📟 Website Future Outlook: Jake predicts the gradual demise of traditional websites, as brands lean more into social ecosystems and in-app shopping. Find out why he thinks social media will play a bigger role than websites. 🧩 Seven Minutes in Heaven – Website Review Segment: This week, we analyze a fertility support site for design and UX. Tune in for insights on how to improve your own product pages! 💡 Additional Insights: 🔍 Ad Targeting Trends: Why exact match targeting is becoming essential. 🧩 UX Insights: Improve your site’s design and user experience with actionable tips. 🌐 Website’s Future: Is the traditional website becoming obsolete? 📢 Key Takeaways from this Episode: Ad targeting precision is more important than ever. Social ecosystems may become the new “websites” as in-app shopping rises. Trust in Google’s search console data could be wavering—how to work around the volatility. 📅 Don’t miss out! Subscribe to the Hold My Beard Marketing Podcast for more expert insights, the latest trends, and digital strategies to stay ahead in marketing. 📢 Get Involved: 💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link below! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Upgrade your marketing skills with our mastermind at teachme4m.com for exclusive growth tips and strategies. Enjoyed the episode? Give us a thumbs up, share with fellow marketers, and hit subscribe! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ Join Jake the Wizard and Mitch Barham in this episode as they dive into marketing trends, business insights, and creative strategies—with a healthy dose of humor to keep things fresh. Whether you’re in the marketing industry or just curious about the latest in digital advertising, this episode has something for everyone. 💼 Here’s what we’re covering today: 🔥 Explosive Marketing in Las Vegas: See how the Tropicana demolition transformed into a viral marketing event with drones and fireworks. 🐾 Crocs for Dogs?! Yes, you read that right. Crocs and BarkBox team up for a wild new product line that has tails wagging. ⚖️ Google Under Pressure: The DOJ’s attempt to break up Google is heating up, with potential ripple effects for other tech giants. 📈 Google Competitor Ads & AI Overviews: Discover Google’s latest ad placement strategies—and why AI overview ads might be shaking up search trustworthiness. 📬 The Return of Direct Mail: Physical mail is back and better than ever! Amazon’s toy catalog sparks a trend in personalized direct mail that brands need to watch. 🧩 Seven Minutes in Heaven – Website Review Segment: This week, we review a power tool site that’s pushing boundaries. Tune in for top UX and design insights you can use on your own site! 💡 Additional Insights • Why direct mail is making a strong comeback and how brands can leverage it • The fine line in ad placements—how close is too close to your competitor? • Tips for driving conversions through personalized customer interactions If you’re new to the Hold My Beard Marketing Podcast, get ready for marketing tips, industry updates, and plenty of laughs. From SEO trends to ad hacks, this show has what you need to thrive in digital marketing. 📢 Takeaways from Today’s Episode Las Vegas shows how to capture attention with creative marketing Direct mail is evolving with AI and personalization—don’t miss the boat! Google’s ads above competitor reviews could change your PPC strategy 📅 Subscribe to the Hold My Beard Marketing Podcast for more expert insights, marketing strategies, and digital trends every week! 📢 Get Involved: 💬 Have a marketing question? Drop it in the comments, and we might feature it in the next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link below! 📧 Connect with Us: Jake ‘The Wizard’: @thewizardmarketing Mitch: @beardpreneur For exclusive growth strategies, join our mastermind at teachme4m.com. Enjoyed the episode? Give it a thumbs up, share with fellow marketers, and hit subscribe! 🎉

Welcome to another episode of the "Hold My Beard Marketing Podcast" with Jake, the Wizard of Marketing, and co-host Mitch Barham. Join us as we dive into the world of marketing with a mix of news, tips, and a dash of humor.This episode kicks off with a light-hearted discussion about Google’s 26th birthday, reflecting on its journey from a dot-com survivor to a tech giant. We then shift gears to explore TikTok’s new keyword targeting feature, a game-changer in the advertising landscape, setting the stage for an exciting competition with Facebook and Google Ads.In a fun twist, we discuss San Francisco’s new cage-free dog shelter, Muttville, showcasing the power of branding as a market differentiator. Meanwhile, Bing attempts to roll out its generative search experience, trailing behind Google as usual, leading to a candid discussion about innovation in the tech world.We delve into the intriguing dynamics of SEO, discussing Google’s warnings on JavaScript-generated product markup and the ongoing volatility in search rankings. The conversation shifts to the ethics of marketing tactics, exploring the fine line between black hat and white hat strategies.In the spirit of brand expansion, we highlight Squishmallows' foray into breakfast cereals and conclude with a nod to the importance of storytelling in marketing. Jake emphasizes making the customer the hero of your narrative, drawing parallels to the hero’s journey in films.The episode wraps up with our "Seven Minutes in Heaven" segment, where we review a website makeover, showcasing the transformative power of professional design and user experience.Join us for a rollercoaster of insights, laughs, and marketing wisdom as we gear up for the Q4 rush. Subscribe now and turn your marketing challenges into heroic opportunities!

Welcome to the Hold My Beard Marketing Podcast, where hosts Jake the Wizard and Mitch Barham dive into the latest in marketing news, tips, and tricks. Join them as they explore creative strategies, like Pizza Hut’s innovative resume-on-a-box concept, and discuss Google's new ad features and AI advancements. In this episode, the hosts introduce a fun segment called "Need It or Yeet It," evaluating various marketing metrics from impressions to conversion rates, and sharing insights on which ones are essential for your business. Stay tuned for their candid thoughts and expert advice on navigating the marketing landscape. Don't miss their favorite segment, "Seven Minutes in Heaven," where they offer an honest critique of a website. This week, they review Wizard Marketing's new site, focusing on its storytelling, design, and user engagement. If you're interested in having your site reviewed, drop a comment and join the fun! For more personalized insights and to connect with fellow marketers, consider joining Jake and Mitch's mastermind group at teachme4m.com. Enhance your marketing prowess with weekly sessions and community support.

Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this Tiktok & Instagram focused episode, Jake the Wizard and Mitch Barham break down the latest in digital marketing news with plenty of humor and actionable tips. Whether you're deep in the marketing world or just getting started, this podcast is your go-to for staying up-to-date and informed. 💼 Here’s what we’ll dive into today: Google Algorithm Volatility: 🚨 We discuss the ongoing effects of the most recent Google algorithm update. SEO volatility has continued, and we explore what that means for your rankings and how to adjust your strategy. Stonyfield Yogurt's Unique Campaign: 🍦 Stonyfield is paying people $1,000 to stay off social media until the election is over. Could you stay away from your socials for that long? We debate its impact on social habits and whether this kind of campaign could work for a wider audience. Ranting about Marketing Platforms: 😡 Jake and Mitch dive into all the things they would "fix" about the major marketing platforms, from Google Ads to LinkedIn, Facebook, and beyond. Tune in for some spicy takes! TikTok, Reddit, and YouTube Shorts: 📱 We explore the evolving state of content platforms and advertising. TikTok's algorithm, Reddit's new ad targeting options, and YouTube Shorts are on the table for discussion. Seven Minutes in Heaven – Website Review Segment: 🖥️ In this episode, we review a multifamily development site, offering key insights on UX, storytelling, and CTAs. Want us to review your website? Drop your link in the comments below! 💡 Additional Insights: Adapting to Google’s ever-changing algorithm to protect your SEO. How a yogurt company is betting on “going offline” for their latest marketing campaign. The importance of audience targeting in Reddit ads, and what YouTube Shorts could do better for creators. 📢 If you're new to the podcast, expect industry updates, marketing strategies, and discussions on everything from SEO and Google Ads to TikTok trends and social media. Whether you want to improve your business’s online presence or just have a laugh, we’ve got you covered. 🔎 Key Takeaways from this Episode: SEO ranking volatility and how to bounce back. The new ways Reddit is targeting users for ads. What marketing platforms need to do better for businesses and advertisers alike. 📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more in-depth insights, marketing tips, and fun industry banter. 📢 Get More Involved: 💬 Have a question? Drop it in the comments, and we might feature it in our next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments! 📧 Connect with Us: Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Looking to level up your marketing skills? Join our marketing mastermind at teachme4m.com for exclusive tips and strategies. Enjoy the show? Give us a thumbs up, share with your fellow marketers, and don’t forget to hit subscribe! 🎉

Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this episode, Jake the Wizard and Mitch Barham tackle the latest in digital marketing, SEO updates, and advertising strategies with a dash of humor and plenty of actionable insights. Whether you're an experienced marketer or just starting out, this podcast delivers everything you need to stay ahead of the game. 💼 Here’s what we’ll dive into today: Google Algorithm Updates: 🚨 Google just wrapped up their latest algorithm update in early September, and we break down what it means for your SEO efforts. Learn how to adjust your strategies, monitor ranking fluctuations, and what steps you should take next to protect your site’s performance. Google Ads Changes: 📊 Video Action Campaigns are being merged into Demand Gen starting in Q2 of next year. We discuss what this means for advertisers, how you can prepare for the transition, and the potential impact on your Google Ads strategy. Nostalgia Marketing: 🎷 The return of Sizzler with a modern twist and why nostalgic rebrands (complete with saxophone solos!) work so well. We also discuss how Olipop boldly took on Mountain Dew in their latest campaign. Learn how brands are "punching up" in advertising and why it resonates with audiences. Can You Trademark a Meme?: 🤔 A hot topic in this episode, we explore the growing trend of trademarking internet memes and cultural phrases. What does it mean for creators and culture, and is it even possible to trademark something so widely used? We debate the legal and marketing implications of this evolving trend. Seven Minutes in Heaven – Website Review Segment: 🖥️ In this episode, we review a jiu-jitsu gym's website, offering key UX and design tips to enhance their user experience and boost conversions. If you want to get your website reviewed in this segment, make sure to leave a comment below with your site! 💡 Additional Insights: Why marketers need to adapt quickly to Google’s evolving algorithm to maintain visibility. The importance of keeping your SEO efforts flexible and ready to pivot as Google makes unexpected changes. How to harness nostalgia and bold campaigns to connect with audiences emotionally and stand out from the competition. 📢 If you're new to the podcast, here's what you can expect: This podcast covers marketing tips, tricks, and industry updates that can help improve your business’s online presence, increase conversions, and stay competitive in the fast-paced world of digital marketing. Each episode features in-depth discussions on topics ranging from SEO, Google Ads, social media trends, content strategy, and more. 🔎 Key Takeaways from this Episode: Practical steps to recover from volatile SEO results after an algorithm update. The evolving role of video campaigns in the Google Ads ecosystem and how to make them work for you. How to creatively use memes and internet trends in your advertising strategy without crossing legal boundaries. 📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more deep dives into digital marketing, expert insights, and fun industry banter. 📢 Get More Involved: 💬 Have a question? Drop it in the comments below and we might feature it in our next episode! 🚀 Want to get your website reviewed in our Seven Minutes in Heaven segment? Share your website link in the comments. 📧 Connect with Us: Follow Jake and Mitch for more tips, tricks, and behind-the-scenes content! Jake 'The Wizard': @thewizardmarketing Mitch: @beardpreneur Want to take your marketing skills to the next level? Join our marketing mastermind at teachme4m.com for personalized advice and strategies. Did you enjoy this episode? Make sure to give us a thumbs up, share with your fellow marketers, and hit that subscribe button so you never miss an episode!

In this jam-packed episode of the Hold My Beer Marketing Podcast, hosts Jake the Wizard and Mitch cover a wide range of topics that are both informative and entertaining. Starting with a humorous discussion on feeling old, they move into the meat of the podcast where they highlight the all-too-relatable CarMax Beetlejuice commercial and the important role of nostalgia in marketing. The duo also tackles significant news, like Google's antitrust lawsuit, paying agencies to prioritize ads, and the latest disruptive algorithm update affecting SEO across the board. They further explore how to deal with marketing unpredictability and emphasize the importance of having a unique selling proposition (USP) using examples like Liquid Death and LaCroix. In their fan-favorite Seven Minutes in Heaven segment, they humorously critique the CES Roofing website, offering invaluable advice for improvements. Don't miss out on this comprehensive dive into the world of digital marketing!

Looking to take your SEO game to the next level? In this special episode of the Hold My Beer Marketing Podcast, I, Jake the Wizard, am joined by the one and only Matt Diamante from Hey Tony. Together, we break down the latest and greatest in SEO, with a focus on how AI is changing the landscape, what role topic clusters play in today’s SEO strategies, and whether backlinks are still a crucial factor in ranking. If you’re an SEO enthusiast, digital marketer, or business owner looking to boost your online presence, this episode is packed with insights that will help you navigate the ever-evolving SEO world. And stick around for our fan-favorite segment, Seven Minutes in Heaven, where we roast a website, offering valuable tips for improving SEO and conversion rates. 🔥 Key Takeaways from This Episode: AI and SEO: How AI-powered search is transforming click-through rates and how to optimize for large language models like ChatGPT. Topic Clusters: Are they still relevant, or should we focus more on customer-centric strategies? Backlinks Debate: Are backlinks dead, or do they still play a vital role in ranking? Local SEO Strategies: Tips for businesses looking to dominate their local markets. 🚀 What You’ll Learn: How to future-proof your SEO strategy against AI-driven changes in search behavior. The evolving role of topic clusters and why content is still king. How to use backlinks effectively and why they aren’t going anywhere. The importance of local SEO and how to stand out in your community. Insights on Google's recent antitrust case and what it means for the future of SEO.

Welcome to the latest episode of the "Hold My Beard Marketing Podcast" with your hosts, Mitch and Jake. This week, we dive into the power of nostalgia in marketing, discussing McDonald's new collector's cups and how nostalgia can be a potent strategy for connecting with audiences. We also cover significant news in the digital marketing world, including Google's recent loss in an antitrust case and what it means for the future of search and advertising. How will this impact your ad costs and strategies? Tune in to find out. In a surprising twist, we explore how Uber is set to make over a billion dollars in ad revenue this year, driven by its Uber Eats platform. Plus, we discuss Hyundai's innovative move to split the CMO role into creative and performance positions, and what this could mean for the future of marketing leadership. Lastly, join us for our "Seven Minutes in Heaven" segment, where we lovingly roast and provide actionable insights for a user-submitted website. If you want your website reviewed, don't forget to drop a comment on our YouTube channel. Follow us on your favorite platform for more marketing insights, tips, and a bit of fun. Catch you next week!

Welcome to the Hold My Beard Marketing Podcast, where hosts Jake and Mitch dive into the latest marketing trends and tools. This episode explores the use of AI tools like Reclaim.ai for calendar management, innovative marketing news including Chipotle's 'burrito-proof' makeup, Google's promotion of Hidden Gem Stores, Microsoft's Bing ad revenue surge, Perplexity AI's new ad revenue sharing program, and the launch of Reddit's lead gen ads. They also discuss Paramount's self-serve ad platform and OpenAI's new search tool, Search GPT. A highlight includes a masterclass on how California Pizza Kitchen turned a viral mistake into a marketing win. Tune in for insightful discussions, tips, and strategic advice in the world of digital marketing. 00:00 Welcome to the Beard Marketing Podcast 00:32 AI Tools and Calendar Management 02:07 Marketing News: Chipotle's Burrito-Proof Makeup 03:41 Google's Hidden Gem Stores and Bing's Comeback 07:04 Perplexity's Ad Revenue Sharing and AI Search Engines 16:08 Reddit's Lead Gen Ads and Paramount's Self-Serve Platform 20:58 OpenAI's Search GPT: A Game Changer 26:56 Marketing Hobbies to Women 31:17 Unique Sports and Hobbies 31:42 The Importance of Hobbies for Women 33:13 California Pizza Kitchen's Social Media Masterclass 35:17 Chipotle's Clever Response to a Complaint 39:03 Website Critique: Seven Minutes in Heaven 47:25 The Power of Authentic Content Marketing 54:16 Building a Community Through Content 55:09 Conclusion and Where to Find Us Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve and avoid costly branding mistakes. Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies. Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below! Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

In this episode of the Hold My Beard Marketing Podcast, hosts Jake the Wizard and Mitch Barham discover how easy it is to make a simple branding mistake. 🎭 Branding Mistakes: The BDO vs. LBDO Fiasco Unpack a hilarious branding mishap that led to unexpected search traffic for an adult toy company instead of an accounting firm. Learn why proper logo design and branding are crucial for your business. 🍪 Google's Third-Party Cookie Decision Discover why Google decided to keep third-party cookies and how this impacts digital marketing strategies moving forward. 📺 Netflix's Self-Serve Ads Explore the potential of Netflix's move into self-serve advertising and what it means for marketers targeting specific demographics. 🤖 AI and Virtual Influencers Dive into the world of AI-powered virtual influencers and how they might reshape brand partnerships and marketing campaigns. 🌿 Marketing Spin: 'Plant-Based Leather' Analyze the clever marketing tactics behind terms like 'plant-based leather' and discuss the fine line between innovation and deception in branding. 💼 Website Review: Quorums Hiring Tool In our signature '7 Minutes in Heaven' segment, we critique Quorums' hiring tool website, offering quick tips and insights for improving branding and user experience. 🎓 Bonus: The Importance of Consistent Branding Learn why maintaining consistent branding across all platforms is crucial for building trust and recognition with your audience. Whether you're a seasoned marketing pro or just starting your digital journey, this episode is packed with valuable insights to help you stay ahead of the curve and avoid costly branding mistakes. Don't forget to like, subscribe, and hit the notification bell to stay updated on the latest marketing trends and strategies. Have a website you want us to review in our '7 Minutes in Heaven' segment? Drop the link in the comments below! Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!

Join marketing mavens Jake 'The Wizard' and Mitch Barham as they serve up a fresh batch of unfiltered insights, witty banter, and actionable strategies in the ever-evolving world of digital marketing. In this episode, we're diving deep into: 🔍 Google's Query Matching Update: Unpack the latest changes to Google's ad targeting system and learn how to leverage brand exclusions and inclusions for better campaign performance. 🎯 Broad Match by Default: Discover why Google is enabling broad match by default on all new campaigns and how this could impact your ad spend and targeting strategies. 🤖 AI in Marketing: The Great Energy Debate We tackle the controversial Goldman Sachs report on AI's energy consumption. Is the ROI worth the environmental cost? We discuss the implications for marketers and businesses. 👻 Snapchat Ads: The Untapped Goldmine Could Snapchat be the next big thing in social media advertising? We break down why this platform might offer better ROI than Meta and TikTok for certain demographics. 🧰 Agency Toolkit: Software Essentials From SEO tools to project management systems, we reveal the software stack that powers successful marketing agencies in 2024. 🏗️ Web Development Platforms Face-Off WordPress vs Webflow vs One Page: We compare the pros and cons of popular web development platforms and share our top picks for different business needs. 🛒 E-commerce Solutions: Why Shopify Reigns Supreme Discover why we believe Shopify is the uncontested champion for small to medium-sized e-commerce businesses. ⏱️ '7 Minutes in Heaven': Pin Maxx Website Review In our signature rapid-fire website critique segment, we analyze Pin Maxx's e-commerce site, offering quick tips and insights for improvement. 🎓 Bonus: The Power of Niching Down Learn why specializing your agency services could be the key to unlocking exponential growth. Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!