Welcome to another episode of the "Hold My Beard Marketing Podcast" with Jake, the Wizard of Marketing, and co-host Mitch Barham. Join us as we dive into the world of marketing with a mix of news, tips, and a dash of humor.This episode kicks off with a light-hearted discussion about Google’s 26th birthday, reflecting on its journey from a dot-com survivor to a tech giant. We then shift gears to explore TikTok’s new keyword targeting feature, a game-changer in the advertising landscape, setting the stage for an exciting competition with Facebook and Google Ads.In a fun twist, we discuss San Francisco’s new cage-free dog shelter, Muttville, showcasing the power of branding as a market differentiator. Meanwhile, Bing attempts to roll out its generative search experience, trailing behind Google as usual, leading to a candid discussion about innovation in the tech world.We delve into the intriguing dynamics of SEO, discussing Google’s warnings on JavaScript-generated product markup and the ongoing volatility in search rankings. The conversation shifts to the ethics of marketing tactics, exploring the fine line between black hat and white hat strategies.In the spirit of brand expansion, we highlight Squishmallows' foray into breakfast cereals and conclude with a nod to the importance of storytelling in marketing. Jake emphasizes making the customer the hero of your narrative, drawing parallels to the hero’s journey in films.The episode wraps up with our "Seven Minutes in Heaven" segment, where we review a website makeover, showcasing the transformative power of professional design and user experience.Join us for a rollercoaster of insights, laughs, and marketing wisdom as we gear up for the Q4 rush. Subscribe now and turn your marketing challenges into heroic opportunities!