Looking to take your SEO game to the next level? In this special episode of the Hold My Beer Marketing Podcast, I, Jake the Wizard, am joined by the one and only Matt Diamante from Hey Tony. Together, we break down the latest and greatest in SEO, with a focus on how AI is changing the landscape, what role topic clusters play in today’s SEO strategies, and whether backlinks are still a crucial factor in ranking. If you’re an SEO enthusiast, digital marketer, or business owner looking to boost your online presence, this episode is packed with insights that will help you navigate the ever-evolving SEO world. And stick around for our fan-favorite segment, Seven Minutes in Heaven, where we roast a website, offering valuable tips for improving SEO and conversion rates. 🔥 Key Takeaways from This Episode: AI and SEO: How AI-powered search is transforming click-through rates and how to optimize for large language models like ChatGPT. Topic Clusters: Are they still relevant, or should we focus more on customer-centric strategies? Backlinks Debate: Are backlinks dead, or do they still play a vital role in ranking? Local SEO Strategies: Tips for businesses looking to dominate their local markets. 🚀 What You’ll Learn: How to future-proof your SEO strategy against AI-driven changes in search behavior. The evolving role of topic clusters and why content is still king. How to use backlinks effectively and why they aren’t going anywhere. The importance of local SEO and how to stand out in your community. Insights on Google's recent antitrust case and what it means for the future of SEO.