Join marketing mavens Jake 'The Wizard' and Mitch Barham as they serve up a fresh batch of unfiltered insights, witty banter, and actionable strategies in the ever-evolving world of digital marketing. In this episode, we're diving deep into: 🔍 Google's Query Matching Update: Unpack the latest changes to Google's ad targeting system and learn how to leverage brand exclusions and inclusions for better campaign performance. 🎯 Broad Match by Default: Discover why Google is enabling broad match by default on all new campaigns and how this could impact your ad spend and targeting strategies. 🤖 AI in Marketing: The Great Energy Debate We tackle the controversial Goldman Sachs report on AI's energy consumption. Is the ROI worth the environmental cost? We discuss the implications for marketers and businesses. 👻 Snapchat Ads: The Untapped Goldmine Could Snapchat be the next big thing in social media advertising? We break down why this platform might offer better ROI than Meta and TikTok for certain demographics. 🧰 Agency Toolkit: Software Essentials From SEO tools to project management systems, we reveal the software stack that powers successful marketing agencies in 2024. 🏗️ Web Development Platforms Face-Off WordPress vs Webflow vs One Page: We compare the pros and cons of popular web development platforms and share our top picks for different business needs. 🛒 E-commerce Solutions: Why Shopify Reigns Supreme Discover why we believe Shopify is the uncontested champion for small to medium-sized e-commerce businesses. ⏱️ '7 Minutes in Heaven': Pin Maxx Website Review In our signature rapid-fire website critique segment, we analyze Pin Maxx's e-commerce site, offering quick tips and insights for improvement. 🎓 Bonus: The Power of Niching Down Learn why specializing your agency services could be the key to unlocking exponential growth. Connect with us: Jake 'The Wizard': @thewizardmarketing Mitch Barham: @beardpreneur or thebarheadmarketing.com Join our marketing mastermind: teachme4m.com Tune in, hold onto your beard, and let's dive into the wild world of marketing together!