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Higher Ed Matters

MediaCross

37 episodes

1 day ago

Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours. Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency. Join us weekly as we discuss Higher Ed Matters.

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All content for Higher Ed Matters is the property of MediaCross and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours. Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency. Join us weekly as we discuss Higher Ed Matters.

Show more...

Episodes (20/37)

Higher Ed Matters

What does the future of student search look like?

Vinay Bhaskara, CollegeVine co-founder and chief strategy officer, recently made a bold claim in his Forbes.com article, 2023 Was the Worst Year in the History of Student Search. We catch up with him in this episode of Higher Ed Matters, where he shares compelling data that impacts the future of student search strategy.

Interested in being on the show? Contact us!

highered@mediacross.com

Learn more about MediaCross on our website:

https://mediacross.com/

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Follow Vinay:

LinkedIn - https://www.linkedin.com/in/vinaybhaskara/

Learn more about CollegeVine:

https://www.collegevine.com/

Follow CollegeVine:

LinkedIn - https://www.linkedin.com/company/collegevine/

Facebook - https://www.facebook.com/CollegeVine/

Instagram - https://www.instagram.com/collegevine/

TikTok - https://www.tiktok.com/@collegevine/

1 year ago

24 minutes 21 seconds

Higher Ed Matters

To Hybrid or Not To Hybrid

Employees want the freedom of a hybrid schedule. Employers want people back on campuses and in offices. Did the pandemic shift our values and leadership is simply out of touch? Is office flexibility unreasonable and harmful to the world of work? Gretchen Borzillo, SHRM-SCP, Vice President of HR & Operations at MediaCross joins the show to discuss these perspectives and our approach to flex/remote work with great tips on how to successfully manage this new normal. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

1 year ago

26 minutes 27 seconds

Higher Ed Matters

Navigating Turbulence: Challenges in DEI in Higher Ed

In this episode, Stephanie Reed, Founder of Aspire2Higher & the A2H Movement, joins the show! Tune in for this insightful discussion as we delve into the challenges faced by higher education professionals in 2023. Discover the impact of recent policy changes, understand the implications for admissions processes, and explore the urgent need for a united front in advocating for the values that underpin higher education's commitment to fostering a diverse, equitable, and inclusive environment. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes:

LinkedIn -https://www.linkedin.com/company/mediacross-inc

Facebook -https://www.facebook.com/MediaCrossInc

Instagram -https://www.instagram.com/mediacross_inc/?hl=en

1 year ago

37 minutes 58 seconds

Higher Ed Matters

Retention is Your New Student Pipeline

While many think the enrollment cliff is quickly approaching, the reality for most enrollment managers is that the cliff is already here. Many institutions are searching for new populations of students to recruit and enroll, but what if you could supplement your enrollment decline with students already familiar with your institution? Retention is not a new concept and is probably already a part of your strategic plan, or it should be, but are you collecting the right data to make informed decisions to get students to stay? Do you have the right campus leaders at your table to execute your strategy? Do you even have a retention strategy? Dr. Michael Thorp from Clarkson University joins us to discuss the importance of retention strategy, the organizational structure to engage your campus partners and discuss KPIs to reach and succeed your retention and enrollment goalsInterested in being on the show?

Contact us! highered@mediacross.com

Learn more about MediaCross on our website:

mediacross.com

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

1 year ago

42 minutes 22 seconds

Higher Ed Matters

Targeted Precision: Recruiting Niche Audiences

“It takes a campus to recruit a student” has become the new “think outside the box.” But what does that really mean? Initial assumptions are the staff students interact with while touring campus or even those they will encounter during their enrollment journey, like the bursar, but campuses thrive on the shoulders of so many others. That’s where Adam Continenza, Marketing and Communications Specialist from Lakeland Community College, steps in. His expertise and utilization of innovative technology in targeted communication and niche audience marketing, are the “boots on the ground” strategy combating the challenges facing technical and community colleges today. Tune in to hear more from Adam and his journey to successfully recruiting Niche Audiences. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

1 year ago

41 minutes 45 seconds

Higher Ed Matters

The College Counselor POV

College and guidance counselors are the unsung heroes of the college search process and genuinely understand this generation's needs and wants better than most. We invite two St. Louis-area college counselors, Ivy Hartman, Post-High School Counselor; and Earl Macam, College Counselor, to the podcast to discuss trends they’re seeing with the different populations they serve. We’ll also discuss how colleges and universities can do a better job of communicating and connecting with them and their peers. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

2 years ago

37 minutes 15 seconds

Higher Ed Matters

The Enrollment Manager President

In this episode, we talk with Dr. Stefanie Niles, President of Cottey College. As a former enrollment manager and NACAC president, she has a unique perspective and set of skills and experiences that aren’t traditionally held by college presidents. We’ll discuss her path to the presidency, her viewpoints on the future of higher education, and gain her advice for college presidents and enrollment managers alike. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Follow Dr. Niles LinkedIn: https://www.linkedin.com/in/stefanie-niles-ab363814/ Instagram: https://www.instagram.com/sniles94/ Twitter: https://twitter.com/stefanieniles?lang=en Cottey College: LinkedIn: https://www.linkedin.com/school/cottey-college/ Facebook: https://www.facebook.com/CotteyC Instagram: https://www.instagram.com/cotteycollege/

2 years ago

30 minutes 23 seconds

Higher Ed Matters

Affordability vs. Value

Is your college affordable? Great! The bad news? Everyone else says theirs is, too. Josh Bistromowitz and Brent Hill of MediaCross discuss the pitfalls of this overused term in college marketing and give great insights on how colleges and universities can rethink how they communicate cost and value to prospective students. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

2 years ago

24 minutes 42 seconds

Higher Ed Matters

Gen Z Talks: Part Two — A Full Circle Moment

You heard from Keegan Umali, high school senior and proud Generation Z member, when she was in her early college search process at the end of her junior year. Just days before May 1 she makes her college decision, and comes to Higher Ed Matters to talk about how she got there. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

2 years ago

22 minutes 49 seconds

Higher Ed Matters

Good School, Good Podcast: Part Two

In part two of this week’s episode, we interview the students who host the Good School podcast, which seeks to elevate the voices and experiences of community college students across the country.

Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out Good School: Subscribe - https://pod.link/1651090136 Facebook - https://www.facebook.com/goodschoolpod/ Instagram - https://www.instagram.com/goodschoolpod/ Twitter - https://twitter.com/goodschoolpod?lang=en

2 years ago

36 minutes 57 seconds

Higher Ed Matters

Good School, Good Podcast: Part One

What happens when an assistant professor and documentarian joins forces with passionate community college students? Find out in part one of this special two-episode release with Beth Baunoch, Associate Professor, Media Studies at Community College of Baltimore County and Executive Producer for Good School Podcast. Stay tuned for Friday’s episode, too, where we interview student hosts. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out Good School: Subscribe - https://pod.link/1651090136 Facebook - https://www.facebook.com/goodschoolpod/ Instagram - https://www.instagram.com/goodschoolpod/ Twitter - https://twitter.com/goodschoolpod?lang=en

2 years ago

24 minutes 29 seconds

Higher Ed Matters

Is Direct Admissions the Future of Higher Ed?

In this episode, we explore the topic of direct admissions and its growing popularity. Jessica and Drew sit down and talk with Dr. Alan Byrd, Dean of Admissions at George Mason University, who is a partner in The Common Application’s pilot program for direct admissions. Tune in as we unpack what direct admissions is all about, what this means for prospective students, and how institutions can use this recruitment tool in their arsenal. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Connect with Dr. Alan Byrd: LinkedIn - https://www.linkedin.com/in/alan-byrd-ph-d-33357546/ Follow George Mason University: LinkedIn - https://www.linkedin.com/school/george-mason-university/ Facebook - https://www.facebook.com/georgemason Instagram - https://www.instagram.com/georgemasonu/ Twitter - https://twitter.com/GeorgeMasonU/ Learn more about The Common App: https://www.commonapp.org/

2 years ago

28 minutes 55 seconds

Higher Ed Matters

Growing Enrollment at K-State Salina

Dr. Christopher Smith, Executive Director of Enrollment Management & New Student Engagement at K-State Salina shares his success story that includes overhauling the admissions process, empowering admissions counselors to think differently about their roles and more -- all leading to incredible gains in yield and enrollment over the past five years. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Connect with Dr. Christopher Smith: LinkedIn: https://www.linkedin.com/in/dr-christopher-a-smith-354b2726/ Follow K-State Salina: LinkedIn: https://www.linkedin.com/company/k-state-salina/ TikTok: https://www.tiktok.com/@ksusalina_admissions?lang=en Facebook: https://www.facebook.com/kstatesalina/ Instagram: https://www.instagram.com/kstatesalina/ Twitter: https://twitter.com/KSU_Salina?s=20

2 years ago

38 minutes 29 seconds

Higher Ed Matters

Automate So You Can Relate: The Admissions Office of the Future

What if you could reimagine the role of admission counselor? Shani Lenore-Jenkins, Vice President for Enrollment at Maryville University, reacts to a recent Inside Higher Ed opinion article, "Is it time to get admissions counselors off the road?" and discusses her vision for how automation will help admission counselors step into a new realm of content creator, influencer, and brand ambassador...and less of a road runner. Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Connect with Shani on LinkedIn: https://www.linkedin.com/in/shani-lenore-jenkins-b2a06811/

2 years ago

37 minutes 31 seconds

Higher Ed Matters

The State of College Admissions

We start season three off with Vern Granger, Director of Undergraduate Admissions at UConn + current NACAC Board Chair! In this episode, Vern sits down with our team to discuss his thoughts on the state of college admissions. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en NACAC: LinkedIn: https://www.linkedin.com/company/national-association-for-college-admission-counseling/ Facebook: https://www.facebook.com/nacacnet.org Instagram: https://www.instagram.com/nacacheadquarters/ UCONN: LinkedIn: https://www.linkedin.com/school/university-of-connecticut/ Facebook: https://www.facebook.com/UConn/ Instagram: https://www.instagram.com/uconn/

2 years ago

31 minutes 4 seconds

Higher Ed Matters

Introducing Drew Griffin!

We're back! In this season's trailer, we introduce the newest face and voice to join Higher Ed Matters, Drew Griffin! Stay tuned for all the great conversations to come in season three!

Interested in being on the show? Contact us! highered@mediacross.com

Learn more about MediaCross on our website: mediacross.com

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

2 years ago

7 minutes 17 seconds

Higher Ed Matters

Leading Effective Admissions Teams: A chat with author Ted Kulawiak

Ted Kulawiak, author of two books on sales management and leadership, joins Josh Bistromowitz to discuss how effective leaders develop skills and retain talent in the high-turnover environment of the admissions office.

Ted is a highly respected sales management, leadership coach and business consultant. As the president of Ted Kaye Sales Management Training LLC, Ted utilizes his significant business experience coupled with a personalized and innovative problem-solving approach to guide clients to reach their desired business goals. He held senior sales leadership and training positions in the advertising and media sales industry over the course of 25 years, the majority of which he spent with the 3M Company in their national advertising division. Post advertising career, Ted transitioned to the higher education industry and enjoyed a lengthy career in executive leadership positions, prominently with DeVry University and most recently with Westminster College in Missouri. Ted holds a BS in journalism from Northern Illinois University, an MBA from the Keller Graduate School of Management and an Executive Certificate in Leadership and Management from the University of Notre Dame.

Ted is the author of 21 Lessons Learned in Sales Management and 21 Lessons Learned in Leadership. You can check them out here: https://www.amazon.com/Ted-Kulawiak/e/B08BWJWV3W%3Fref=dbs_a_mng_rwt_scns_share

Interested in being on the show? Contact us! highered@mediacross.com

Learn more about MediaCross on our website: mediacross.com

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

2 years ago

32 minutes 16 seconds

Higher Ed Matters

Live from AMA: How to Build Your Yield of Dreams

Live from the exhibit hall at the 2022 American Marketing Association’s Symposium for the Marketing of Higher Education, Rashida Dinehart, Director of Client Service at MediaCross; and Molly Swagler, Executive Director of Enrollment Outreach and Assistant Vice Provost for Enrollment for the University of Pittsburgh; chat about what they’re looking forward to at the conference. They’ll also share how they prepped for their session presentation that focuses on the successes of the University of Pittsburgh’s yield strategy.

Interested in being on the show? Contact us! highered@mediacross.com

Learn more about MediaCross on our website: mediacross.com

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Check out the University of Pittsburgh:

Website - https://www.pitt.edu/

LinkedIn - https://www.linkedin.com/school/university-of-pittsburgh/

Facebook - https://www.facebook.com/upitt

Instagram - https://www.instagram.com/pittofficial/

2 years ago

13 minutes 10 seconds

Higher Ed Matters

Aligning Marketing + Enrollment: A Conversation with Sherman College of Chiropractic

Dr. Jillian Farrell, AVP for Institutional Advancement for Sherman College of Chiropractic sits down with the MediaCross team to discuss how she built trust end-to-end in their new enrollment marketing effort for highly niche audiences. From building consensus on the critical need to invest in marketing to creating buy-in across campus on the approach, she breaks down her vision that will lead to ongoing success.

Interested in being on the show? Contact us! highered@mediacross.com

Learn more about MediaCross on our website: mediacross.com

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Check out Sherman College of Chiropractic:

Website - https://www.sherman.edu/

LinkedIn - https://www.linkedin.com/school/shermancollege/

Facebook - https://www.facebook.com/ShermanCollegeofChiropractic/

Instagram - https://www.instagram.com/shermancollege/

3 years ago

26 minutes 10 seconds

Higher Ed Matters

AMA HigherEd Pre Conference Chat: Our Can't Miss Tips

The #MCFam is heading to the AMA Symposium for the Marketing of Higher Education, one of the leading conferences in the industry. We chat over our can’t-miss sessions and ways to get the most out of the event.

Interested in being on the show? Contact us! highered@mediacross.com

Learn more about MediaCross on our website: mediacross.com

Follow us on social media to keep up with new episodes:

LinkedIn - https://www.linkedin.com/company/mediacross-inc

Facebook - https://www.facebook.com/MediaCrossInc

Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Learn more about the AMA Symposium for the Marketing of Higher Education: https://bit.ly/3Dm1qOe

3 years ago

23 minutes 33 seconds