Retention is Your New Student Pipeline

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Higher Ed Matters

MediaCross

37 episodes

1 day ago

Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours. Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency. Join us weekly as we discuss Higher Ed Matters.

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Retention is Your New Student Pipeline

Higher Ed Matters

42 minutes 22 seconds

1 year ago

Retention is Your New Student Pipeline

While many think the enrollment cliff is quickly approaching, the reality for most enrollment managers is that the cliff is already here. Many institutions are searching for new populations of students to recruit and enroll, but what if you could supplement your enrollment decline with students already familiar with your institution? Retention is not a new concept and is probably already a part of your strategic plan, or it should be, but are you collecting the right data to make informed decisions to get students to stay? Do you have the right campus leaders at your table to execute your strategy? Do you even have a retention strategy? Dr. Michael Thorp from Clarkson University joins us to discuss the importance of retention strategy, the organizational structure to engage your campus partners and discuss KPIs to reach and succeed your retention and enrollment goalsInterested in being on the show?

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