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Grow Your Local Business

Leslie Presnall

138 episodes

8 hours ago

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...

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Entrepreneurship

All content for Grow Your Local Business is the property of Leslie Presnall and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...

Show more...

Entrepreneurship

Episodes (20/138)

Grow Your Local Business

The Power of Zooming Out In Your Marketing

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...

9 hours ago

7 minutes

Grow Your Local Business

Working In Your Business When You're Not Motivated

If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you. In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up. Sound familiar? You’ll hear the exact coaching I gave her and the mindset shift that can change the way you appr...

1 week ago

15 minutes

Grow Your Local Business

Your Fully Booked Era Inside The Localpreneur Academy

This week, we wrapped up Your Fully Booked Era 🧡 - a 7-day audio series designed to help you overcome the thoughts that are keeping you unbooked. If you missed any of the episodes, you can binge the full series below: The Fully Booked Era Series: 1️⃣ Day 1 – What’s Stopping You From Believing You Can Be the Local Go-To 2️⃣ Day 2 – How To Meet More Local People 3️⃣ Day 3 – Are You Secretively Selling? 4️⃣ Day 4 – How Much Should I Promote What I Sell? 5️⃣ Day 5 – Location Drama ...

2 weeks ago

37 minutes

Grow Your Local Business

Competitor-Based Decisions

Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors? I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy. Competitor-based decisions don’t fuel growth. They limit it. In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growin...

1 month ago

15 minutes

Grow Your Local Business

Are You Stuck in This Cycle That Keeps You Unbooked?

You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months. But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuck in a cycle that keeps them spinning their wheels. Tune into this episode to learn: The vicious "busy" cycle that keeps so many business owners unbooked and underearningWhy people feel productive but they've stalled their progressWhat it actually looks like ...

1 month ago

18 minutes

Grow Your Local Business

How To Market Your Business Before You Have Clients

When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, which only keeps them spinning without clients. In this episode, I’ll show you why that’s not a problem at all and how to move forward with simple, effective marketing that gets you out of the “no clients yet” stage much faster. Tune into this episode t...

1 month ago

9 minutes

Grow Your Local Business

5 Things You Don’t Need to Get Your First Local Clients

So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients. In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and boo...

1 month ago

27 minutes

Grow Your Local Business

MVP: The Lifetime Return

In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning? Tune into this episode to learn: The common mistake of trying something once, not seeing i...

2 months ago

23 minutes

Grow Your Local Business

Why Instagram Growth Advice Doesn’t Work for Local Business Owners

Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers. That’s why so many local business owners waste so much time posting Reels, chasing views and trying every challenge they see online… only to end up with more industry peers or strangers from around the world following them instead of the people who can actually hire them. In this episode, I’m breaking down why those “sexy” Instagram tips don’t work for local b...

2 months ago

16 minutes

Grow Your Local Business

4 Ways Local Business Owners Can Make Time for Marketing

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done. Here’s the truth: you’re not going to “find” extra time. You have to make it. And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the m...

2 months ago

17 minutes

Grow Your Local Business

MVP: How To Stay Consistent in Your Local Business with a Minimum Baseline

In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business. This coaching tool is a game changer. The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to. Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere. But you can't listen to it. It's changing t...

2 months ago

17 minutes

Grow Your Local Business

5 Ways to Boost Local Sales with Better Instagram Captions

In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it! And when you know how to write them, every post becomes an opportunity to bring in your next client....

3 months ago

16 minutes

Grow Your Local Business

How to Market Like You’re Fully Booked

In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here. This isn’t about faking it. It’s about shifting into the energy, presence and authority of the go-to expert in your city so you can attract the clients who are ready now. Tune into this episode to learn: Why embodying the confidence and clarity of a fully booked business owner draws in ready clients and how your marketing fa...

3 months ago

12 minutes

Grow Your Local Business

3 Emotions That Will Help You Stick With It (Even When You’re Not Seeing Results)

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough. This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting. Tune into this episode to learn: The 3 emotions that keep you consistent and following through, even in the messy middleWhy y...

3 months ago

13 minutes

Grow Your Local Business

Instagram Update! How To Get Found on Google Through Instagram

There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos. In this quick episode, I’m breaking down what Meta’s new update means for your local business — and how to make sure your Instagram bio and posts are set up to show up on Google when local people are searching for what you offer. We’ll cover: What changed with Instagram and Google as of July 10, 2025Why captions (yes, captions!) matter more than everHow to...

3 months ago

10 minutes

Grow Your Local Business

Skillset Gap or Implementation Gap? What’s Really Keeping You Stuck

In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap. Tune into this episode to learn: How to diagnose whether your marketing problem is due to missing skillsets or implementationWhy saying “I don’t know” keeps you stuck and what to ask yourself insteadWhat to do when you do know what to do, but you’re not following through — and how...

4 months ago

22 minutes

Grow Your Local Business

MVP: How To Show up In Local Facebook Groups

In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community. Tune into this episode to learn: The 4 things your Facebook profile must have visible when you're engaging in groupsHow to show up as the local go-to expert in Facebook groupsHow to best promote your business and add value in groups -- while following the admin rules Mentioned in ...

4 months ago

26 minutes

Grow Your Local Business

MVP: When People Don't Support You

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals... Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it? In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business w...

4 months ago

21 minutes

Grow Your Local Business

Being Someone Locals Love To Pay

Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales. But what if you flipped the script? What if you started believing you’re someone your community loves to pay? In this episode, we’ll talk about how that one belief changes the way you price, promote, and show up — and how to build real evidence for it right now in your business. In this episode, you’ll learn: The belief shift that makes marketin...

4 months ago

13 minutes

Grow Your Local Business

The Local Instagram Formula 2.0

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach. After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective. In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your ...

5 months ago

17 minutes