After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
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After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
Working In Your Business When You're Not Motivated
Grow Your Local Business
15 minutes
1 week ago
Working In Your Business When You're Not Motivated
If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you. In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up. Sound familiar? You’ll hear the exact coaching I gave her and the mindset shift that can change the way you appr...
Grow Your Local Business
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
