After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
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After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
5 Ways to Boost Local Sales with Better Instagram Captions
Grow Your Local Business
16 minutes
3 months ago
5 Ways to Boost Local Sales with Better Instagram Captions
In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it! And when you know how to write them, every post becomes an opportunity to bring in your next client....
Grow Your Local Business
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
