After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
All content for Grow Your Local Business is the property of Leslie Presnall and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
Skillset Gap or Implementation Gap? What’s Really Keeping You Stuck
Grow Your Local Business
22 minutes
4 months ago
Skillset Gap or Implementation Gap? What’s Really Keeping You Stuck
In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap. Tune into this episode to learn: How to diagnose whether your marketing problem is due to missing skillsets or implementationWhy saying “I don’t know” keeps you stuck and what to ask yourself insteadWhat to do when you do know what to do, but you’re not following through — and how...
Grow Your Local Business
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
