After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
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After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach. After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective. In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your ...
Grow Your Local Business
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster. In this episode you’ll learn: Why close-up content isn’t enough and how it may actually be keeping new local clients...
