For several years, recruiting has been one of the business processes that has best leveraged the potential of gamification. According to a recent article in HR Magazine, gamification can be an effective strategy for talent acquisition because of the power to:

Trigger interest in job openings,
Enable (and reward) current employees to easily share job openings with their external network and get feedback on their contacts’ progress during the recruiting process,
Project an innovative image of the employer,
Give candidates a realistic preview of the job, and
Predict applicants’ future job performance.


Resources Mentioned in This Episode
Previously discussed on GameChanger:

Zao
Bunchball
Badgeville

Additional gamification resources profiled by HR Magazine: 

Captain Up
Games for Business
HackerRank
mLevel
Pymetrics 

To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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Gamification concepts continue to be integrated as part of normal business practices; sometimes it’s as subtle as taking inspiration from certain game elements when tweaking a business process, and at the other end of the spectrum, sometimes it’s literally creating a game for people to play. For one growing company, they not only have created a game that tens of thousands of people have played, they are changing the overall “game” of business itself — to transform corporate culture, education, and entrepreneurship.
As long-time listeners of Jesse’s podcasts know, he’s passionate about the power of business and communication to make a positive difference in communities and in individual lives.
FreshBiz Global is a “For-Benefit” training company with a mission to infuse fun, multidimensional winning, and smart thinking into organizations around the world.
They accomplish this through workshops based on their award-winning FreshBiz board game (also soon to be released in digital format), the book The New Entrepreneurz, and the plug-and-play FreshBiz Training Kit for trainers and managers to take teams through transformational learning experiences.
The FreshBiz game creates a business simulation where players create “Smartnerships,” play Action Cards, learn to leverage their strengths, and use other principles that help them embody a “For-Benefit” approach to business, where success is when everyone wins. The intention is that playing the game helps people rewire their brain to a mindset that is more collaborative, open, creative, and daring, so they not only sharpen their entrepreneurial skills but also experience an approach to business that maximizes benefit for everyone playing rather than just maximizing profit at all cost.
Currently, over 35,000 people across 20 countries — from business students and entrepreneurs to executives and teams — have gone through the FreshBiz experience and are now smarter in business and life.
Simcha Gluck is the chief trainer and co-founder of FreshBiz Global. He is also co-author of the book The New Entrepreneurz: Changing the Way You Play Life, and he hosts the radio talk show Innovation Nation on Voice of Israel.
Resources Mentioned in This Episode

Website:  http://www.freshbizgame.com/
Twitter:  @FreshBizGame
GameChangers500: www.freshbiz.gamechangers500.com
Book: The New Entrepreneurz: Changing the Way You Play Life
Linkedin: www.linkedin.com/in/simchagluck
Facebook: www.facebook.com/FreshBiz/

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Social media has a powerful effect on company sales and recruiting efforts. But just having a corporate communications person post things on Facebook, LinkedIn, and Twitter doesn’t actually bring results. On social media, people pay attention to people, not to companies.

Employees and partners collectively have an audience 10x larger than the company itself. ~ Technorati Advocacy Study
Brand messages are re-shared 24x more frequently when distributed by employees vs. companies. ~ MSLGroup
Content shared by an employee generates 8x more engagement than content shared by a company. ~ SocialMediaToday Report 2014
Today we’ll discuss the challenges that have prevented most companies from effectively engaging their employees as ambassadors on social sharing sites. And we’ll discuss one option that seems to be working for Starbucks, Molson Coors, and other companies.
Ivan Tsarynny is the co-founder and CEO of PostBeyond, a gamified platform that helps employees of large companies more effectively engage as ambassadors on Twitter, Facebook, and LinkedIn.

Launched in April 2013, PostBeyond provides a Pinterest-style library that curates online articles and images that are relevant to company interests. Content is first suggested for the library by employees as well as an automated aggregation engine. If it gets the thumbs-up from corporate, the content is filtered into the library, where employees can share the posts without worrying about crossing liability lines.
Resources Mentioned in This Episode

* Website:  postbeyond.com
* White paper: Employee Advocacy: Where Trust Builds Bottom Line
* Guide: Employee Social Media Policy Guidelines
* Twitter: @Ivan_Tsarynny and @postbeyond

To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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Focusing on goals establishes a business culture of innovation and collaboration because you are measuring ongoing operations, not a single point in time. For organizations to drive better performance, goal setting should be done frequently, and should focus on just a few high-quality, high-impact goals.
BetterWorks is an enterprise goals platform designed to enable all employees to visualize both the inputs and outputs influencing behaviors. This includes communicating the value and impact of more strategic goal setting, tracking, and management to everyone. When you operationalize goal setting, your organization can more efficiently manage business performance and achieve the following:

* Smarter planning with increased employee engagement, motivation, and clarity of purpose. Your organization can spend more time deciding what activities should be accomplished, ensuring quarterly goals match the strategic vision. At the same time, you can ensure you are enabling all employees to make progress on tasks associated with meaningful work. You have a gauge for how your organization is tracking to your business plan, and full transparency into where employees and teams are on track and/or need assistance.
* Increased visibility across silos. An enterprise goals platform brings transparency to the performance management process. Instead of goals being discussed twice a year—during goal setting in January and performance reviews in December—goal platforms provide on-going and increased visibility into goal progress (success and failure), bottom up, top down, and across teams, creating a more open culture that encourages collaborative problem solving and promotes faster decision making.

BetterWorks is designed to engage, empower, and cross-functionally align workers to set, track, and manage goals and become operationally excellent. Its built-in features support five key pillars:

* Connected. Goals are aligned vertically, cross-functionally, and with your company’s mission.
* Supported. Employees regularly engage with peers’ goals by providing relevant praise and feedback.
* Adaptable. Individuals refine goals and focus goals as priorities shift to get the right work done.
* Progress-Based. Employees update goals frequently so small wins are continually captured.
* Aspirational. Individuals remain motivated and challenged through meaningful stretch goals.

Kris Duggan is CEO of BetterWorks. Previously, he was founder of Badgeville. BetterWorks began with the simple, but deeply held goal of helping people feel like they are winning at work. Their enterprise goals platform, based on “Goal Science” thinking, is designed to engage, empower, and cross-functionally align workers. BetterWorks drives high-performing companies to become operationally excellent, and provide powerful insights about how work gets done.
Resources Mentioned in This Episode

* Podcast: GC02: Badge of Engagement
* Website: BetterWorks
* White Paper: Goal Science Best Practices
* Article: Does Performance Management Make the Grade?
* Publication from Bersin by Deloitte: Guide to Performance Management Software 2015
* Twitter: Show more...