GC22: The Octalysis: 8 Core Drives of Gamification

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Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

Engaging Leader

35 episodes

1 week ago

Welcome to Game Changer, a show on using gamification to engage employees. Join us as industry experts discuss one of the hottest trends in business today: using fun and game-thinking as a strategy to better engage employees in their work and in areas such as health and wellness, recruiting, and more. This is a special podcast series by the producers of the top-rated podcast, Engaging Leader. Game Changer is the show for CEOs, HR Executives, and other business leaders to learn about internal gamification. Over the course of this series, you'll hear examples and pitfalls, discover how to assess when it's an appropriate strategy, and learn to evaluate gamification partners and game ideas.

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GC22: The Octalysis: 8 Core Drives of Gamification | with Yu-kai Chou

Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

33 minutes 21 seconds

11 years ago

GC22: The Octalysis: 8 Core Drives of Gamification | with Yu-kai Chou

Yu-kai Chou has been a regular speaker and lecturer on gamification around the world for organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, and many more.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003 and was rated #1 among the Top 40 Gamification Gurus by UK-Based Leaderboarded. He is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification. Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC), the leading global gamification consulting group for enterprizes. He is also the Co-Founder and Head of Product for RewardMe, a digital loyalty platform that aims to gamify offline commerce and was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”
Together, Jesse and Yu-kai examine the Octalysis framework and discuss the 8 core drives of gamification:

* Epic Meaning & Calling
* Development & Accomplishment
* Empowerment of Creativity & Feedback
* Ownership & Possession
* Social Influence & Relatedness
* Scarcity & Impatience
* Curiosity & Unpredictability
* Loss & Avoidance

Resources Mentioned in This Episode

* Website: www.yukaichou.com
* The Octalysis gamification framework: www.octalysis.com
* Video Series: The Beginner’s Guide to Gamification
* Twitter: @yukaichou
* Linkedin: http://www.linkedin.com/in/yukaichou
* For more info on the EGC: http://www.enterprise-gamification.com/index.php?lang=en

To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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