GC17: Can Gamification Truly Drive and Measure Sales Productivity?

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Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

Engaging Leader

35 episodes

1 week ago

Welcome to Game Changer, a show on using gamification to engage employees. Join us as industry experts discuss one of the hottest trends in business today: using fun and game-thinking as a strategy to better engage employees in their work and in areas such as health and wellness, recruiting, and more. This is a special podcast series by the producers of the top-rated podcast, Engaging Leader. Game Changer is the show for CEOs, HR Executives, and other business leaders to learn about internal gamification. Over the course of this series, you'll hear examples and pitfalls, discover how to assess when it's an appropriate strategy, and learn to evaluate gamification partners and game ideas.

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GC17: Can Gamification Truly Drive and Measure Sales Productivity? | with Mike Smalls from Hoopla

Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

29 minutes 5 seconds

12 years ago

GC17: Can Gamification Truly Drive and Measure Sales Productivity? | with Mike Smalls from Hoopla

More than $9 billion is spent on sales contests and incentive programs each year, yet most sales managers have no way to measure the impact of these programs.
Mike Smalls is the founder and CEO of Hoopla, a software company that helps sales and service organizations use game mechanics to improve performance. Mike has more than 25 years of experience in the technology industry as a sales executive at several startups, and as a leader of a variety of teams at larger companies. His company, Hoopla, grew by more than 400 percent in 2012, adding more than 100 customers to its roster from a variety of industries, including well-known companies such as Adobe, Allergan, and Experian. In addition, the Hoopla Scoreboard just won a Salesforce AppExchange Customer Choice Award.
Examples discussed:

* ON24
* Glass Door
* New Relic

Resources Mentioned in This Episode

* Book: Enterprise Games: Using Game Mechanics to Build a Better Business
* Book: Top Dog: The Science of Winning and Losing

Connect with Hoopla:

* Website: Hoopla.net
* Find Hoopla in the SalesForce App Exchange
* Call Hoopla: 408-498-9600
* Twitter: @HooplaSoftware

To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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