GC19: Game-Thinking at Work: Enterprise Gamification Examples

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Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

Engaging Leader

35 episodes

1 week ago

Welcome to Game Changer, a show on using gamification to engage employees. Join us as industry experts discuss one of the hottest trends in business today: using fun and game-thinking as a strategy to better engage employees in their work and in areas such as health and wellness, recruiting, and more. This is a special podcast series by the producers of the top-rated podcast, Engaging Leader. Game Changer is the show for CEOs, HR Executives, and other business leaders to learn about internal gamification. Over the course of this series, you'll hear examples and pitfalls, discover how to assess when it's an appropriate strategy, and learn to evaluate gamification partners and game ideas.

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GC19: Game-Thinking at Work: Enterprise Gamification Examples | with Jim Wexler

Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

32 minutes 32 seconds

12 years ago

GC19: Game-Thinking at Work: Enterprise Gamification Examples | with Jim Wexler

Jim Wexler is a digital communication expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior.
As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, and emerging media and platforms expertise.
This September, Jim will be the conference chair of the Enterprise Gamification Forum in New York City.
Known as the original pioneer of games as a media platform, Jim has put over 8 million “advergames” into play including first-ever game-based campaigns for General Mills, Coca-Cola, The GAP, AXA Equitable Goldman Sachs, and Johnson & Johnson.
Jim has been featured in BusinessWeek, Forbes, The New York Times and CBS News, and he is a columnist for TheCMOSite.com and ERE.net.
In this episode, Jim and Jesse discusses how gamification has changed in recent years, and where the trend is headed. In addition, Jim shares several examples of enterprise gamification to engage employees, including:

* Employer branding
* Talent acquisition
* Training for “soft skills” and behavior change, including leadership, negotiation, ethics, diversity, and sales.

Resources Mentioned in This Episode

* Conference: Enterprise Gamification Forum 2013, Sep. 23-25, 2013
* Connect with Jim on Twitter: @JimWexler
* For updates on EGF 2013, follow the conference on Twitter: @egfnyc
* Company website: Experiences Unlimited

To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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