In this episode of FounderMetrics, Ifty Nasir is joined by Shaili Chopra—award-winning journalist, author, and founder of She The People and Gytree. With decades of experience at the intersection of media, technology, and women’s empowerment, Shaili unpacks what it really means to build purpose-led platforms in a country of over a billion voices. From TV studios to digital frontlines, she shares her unique journey, the metrics that matter when building media ventures, and why authenticity and community can be your greatest growth engines.

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

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In Part 2 of this inspiring FounderMetrics conversation, John Stapleton opens up about failing in the US market, what he learned from starting over with Little Dish, and how he’s now guiding the next generation of founders.From vertical farms to VC funding to his “4 Pillars of Entrepreneurship”, John shares the frameworks that guide his thinking today—and how you can apply them too.

🌟 Don’t forget to like, subscribe, and comment! Share this video with anyone who could benefit from John's incredible insights!

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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What does it take to build a food brand from scratch—and get it on supermarket shelves across the UK?In this episode of FounderMetrics, Ifty Nasir speaks with John Stapleton, co-founder of New Covent Garden Soup, about the early days of launching a fresh food brand, how to get your product into Waitrose, and scaling a small team into a national success.John shares the ups and downs of building factories, convincing skeptical investors, and how his first major business exit changed his mindset forever.

Tune in next week for part 2 of this conversation!

🌟 Don’t forget to like, subscribe, and comment! Share this video with anyone who could benefit from John's incredible insights!

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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In this episode of FounderMetrics, Ifty Nasir sits down with Kaushik Roy, founder of Biryani by Kilo (BBK), to explore how he built one of India’s fastest-growing food delivery businesses. From waiting tables at Maurya Sheraton to founding a 300 crore biryani empire, Kaushik shares the defining lessons behind his entrepreneurial journey.

Kaushik unpacks how he spotted a market gap for authentic biryani in North India, built a delivery-first model before "cloud kitchens" became mainstream, and scaled the brand to 110+ outlets. He also discusses tech innovation in the kitchen, how customer feedback drives growth, and his vision for international expansion, including launches in Dubai, London, and Singapore.

Whether you're a food tech founder, early-stage investor, or just love a good business growth story—this one’s packed with strategic insights.

🌟 Don’t forget to like, subscribe, and comment! Share this video with anyone who could benefit from Kaushik’s incredible insights!

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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In this episode of FounderMetrics, Ifty Nasir sits down with Oli Hammond from Fuel Ventures—one of the UK’s most active venture capital firms. Oli shares his unconventional route into VC, starting with a humanities degree and landing at Fuel Ventures after banking and startup experiences. He breaks down what early-stage investors really look for: founder-market fit, cash efficiency, team dynamics, and trust.

 Oli also reflects on the VC market's cycles, why some startups get funded and others don’t, and how Fuel Ventures navigates pre-seed and scale-up stages with over 180 portfolio companies. Whether you’re a first-time founder or a serial entrepreneur, this episode is packed with insights on how to approach investors, prepare for funding rounds, and build enduring relationships with VCs.

🌟 Don’t forget to like, subscribe, and comment! Share this video with anyone who could benefit from Oli’s incredible insights!

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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What does it take to build a global fashion brand from a £500 loan — and what happens when you lose it all?

In this episode of FounderMetrics, host Ifty Nasir sits down with Roger Saul, founder of Mulberry, one of the UK’s most iconic fashion brands. Roger shares his incredible journey from selling belts on Portobello Road to winning the Queen’s Award for Export, expanding into luxury retail, and building an empire. But success wasn’t linear — Roger opens up about his conflict with investors, being ousted from his own company, and what it taught him about resilience, reinvention, and identity.

He then shares how he rebuilt from scratch — turning a Somerset farm into the award-winning Sharpham Park, pioneering organic spelt farming, launching a designer outlet village, and navigating Brexit’s brutal impact on exports.

This is a powerful story about vision, grit, reinvention, and the harsh realities of entrepreneurship.

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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What does it really take to raise £115 million and support underfunded founders? In this episode of FounderMetrics, Ifty Nasir speaks with David B. Horne, founder of Add Then Multiply, creator of the FACE model (Fund, Acquire, Consolidate, Exit), and an advocate for female-led businesses. From raising capital for public companies to launching his own ventures, David shares powerful insights on what makes a business investable and scalable.

He also opens up about his failed wine startup, lessons learned from being a CFO, and his mission to challenge the funding gap for female founders through the Funded Female Founders initiative. With plans to raise £1M to acquire and scale 5–7 female-led companies, this conversation is packed with strategies, mindset shifts, and truths about fundraising, ownership, exits, and growth.

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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Jonny Plein, co-founder of YASO and former co-founder of Pouch, shares his journey from bootstrapping a startup to a successful acquisition. In this episode of FounderMetrics, Jonny walks us through his experience raising £2 million in VC funding, the differences between building his first and second startup, and how western brands can tap into the lucrative Chinese market.

We also cover key startup metrics, how to build FOMO when fundraising, and why understanding your founder-market fit is crucial to scaling. Jonny shares real insights into navigating investor expectations, business model innovation, and leveraging cross-border e-commerce growth.

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

🔹 LinkedIn – https://www.linkedin.com/in/ifty-nasir/

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See you next time for more metrics that matter!

In this episode of FounderMetrics, Ifty Nasir sits down with Nicki Coe, a leading co-founder coach, to discuss why most startups fail—not because of bad ideas, but because of co-founder relationship breakdowns. She shares insights on co-founder dynamics, communication strategies, prenup agreements, and leadership alignment to help founders avoid disaster.

Drawing from her experience as the co-founder of Luna + Lion, Nicki talks about why business partnerships feel like marriages, why clear roles and agreements are essential, and how startup teams can avoid misalignment that leads to failure. We also dive into the biggest co-founder horror stories, the hidden emotional toll of business partnerships, and why prenups aren't just for marriages.

If you’re a startup founder, investor, or considering launching a business with a partner, this episode is essential listening.🌟

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you’re enjoying the show, leave us a review—it helps more founders like you discover these game-changing conversations. Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

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In the second part of our conversation with Simon Squibb, we dive into his current mission to help 10 million people start their own businesses through his platform, HelpBnk. Simon reveals his innovative marketing strategies, the story behind his famous staircase pitch idea, and his bold vision to reform the education system. Learn how Simon uses his vast experience to empower aspiring entrepreneurs and the impact he aims to make on the world. This episode is a must-listen for anyone interested in the future of business and entrepreneurship.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we sit down with Simon Squibb, a remarkable entrepreneur who started his first business while homeless at just 15. Simon shares his incredible journey from experiencing tragedy and adversity to building Asia’s largest creative agency, which he later sold to PwC. Discover how Simon turned his life around, the challenges he faced, and the lessons he learned along the way. This candid conversation is packed with insights and inspiration for anyone looking to overcome obstacles and achieve success.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we sit down with Matt Brooke, Senior Vice President of Global Operations for Spartan and Tough Mudder. Matt shares his journey from a passionate sports enthusiast to leading two of the most renowned brands in obstacle course racing. Discover how Matt and his team pivoted to digital during the COVID-19 pandemic, maintained team morale, and continued to grow their global presence. Matt also delves into the metrics that matter, the importance of teamwork, and the strategies behind building a successful franchise model. Tune in for an inspiring conversation about resilience, leadership, and the future of endurance sports.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we sit down with Laura Fullerton, CEO and founder of Monk, the pioneering health tech startup behind the first smart ice bath and cold water therapy app.

Laura shares her entrepreneurial journey, from her early ventures in health and fitness to revolutionizing recovery and wellness with Monk. Discover the benefits of cold water therapy, the challenges of hardware production, and the innovative strategies Laura uses to market Monk. Tune in for an inspiring conversation about resilience, innovation, and the future of health tech.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, host Ifty Nasir sits down with Trevor Stevenson-Platt, founder of Business Growth Institute, to delve into the intricate world of business exit planning.

Trevor shares his journey from military service to becoming a leading exit planner, offering invaluable lessons on building and selling businesses. Discover why starting with the end in mind is crucial, how to maximise business value, and what it truly takes to transition successfully. Tune in to learn from Trevor's wealth of experience and get practical advice on preparing for your business's next big step.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we chat with Alexandra Lunn, the founder of Alexandra Lunn Studio.

Alexandra shares her journey from running around her dad's wood workshop to founding her own design studio in London. She talks into the importance of brand strategy, visual identity, and the narrative behind a brand. Alexandra talks about working with big names like Penguin and Claridge's, the challenges of building a business, and the evolving role of AI in the creative industry. Tune in for valuable insights on creating brands that truly stand out.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we sit down with Boris Diakonov and Eduard Panteleev, co-founders of ANNA. ANNA is revolutionising the way businesses handle accounting and tax by automating mundane tasks, allowing entrepreneurs to focus on what truly matters. Boris and Eduard share their journey from navigating the challenges of the Russian banking sector to building a groundbreaking AI-powered platform.

They discuss the importance of energy and ownership within teams, the impact of their 50/50 partnership, and how they gauge success beyond traditional metrics. Learn how ANNA aims to support SMEs by providing a service that's not only efficient but also deeply loved by its users.

Tune in for an insightful conversation about the future of work, the power of partnerships, and the evolution of business tasks. If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

Check out www.anna.money – The mobile business account that takes care of your admin for you!

In this episode of FounderMetrics, we sit down with Molly Johnson-Jones, the dynamic CEO and Co-Founder of Flexa Careers. Flexa is revolutionising how we think about work by helping people find companies that match their ideal working environment. With over 1.8 million users globally, Flexa is quickly becoming the go-to platform for top talent seeking flexible work arrangements.

Molly shares her journey from struggling to find a flexible job due to a health condition to creating a platform that champions flexibility and inclusivity. She discusses the challenges of building Flexa, the importance of transparency in hiring, and how flexible working can significantly boost the economy. Molly also delves into the metrics that matter for Flexa, how the pandemic has reshaped work culture, and the future of flexible work.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we're chatting with Ryan Edwards, CEO and founder of Audoo, a company dedicated to bridging data and music to ensure artists and creatives get their fair share. Ryan shares his journey from musician to tech entrepreneur, highlighting the challenges of starting Audoo and the impact of music piracy on the industry. He delves into how Audoo uses technology to track public performance and ensure accurate royalty payments, benefiting artists worldwide.

Ryan talks about securing funding, working with investors, and scaling Audoo globally despite the challenges of the pandemic. His insights on resilience, innovation, and the importance of a supportive team provide valuable lessons for any entrepreneur. Tune in to hear about the future of music rights and how Audoo is changing the game.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we're joined by Biro Florin, an angel investor, serial entrepreneur, and the driving force behind the Misfit Founders community. Biro opens up about his entrepreneurial journey, from the early days of multiple failed ventures to the success of Jexo, which was recently acquired.

Biro reflects on his transition from a full-time job to becoming an entrepreneur, offering valuable insights on working effectively with investors and finding unexpected business luck during the Covid-19 pandemic. He discusses the critical metrics of success, particularly traffic in the marketplace, and shares the factors that led him to start new ventures.

The conversation takes a personal turn as Biro talks about his 'misfit' identity and the inspiration behind founding Misfit Founders, a community and podcast dedicated to supporting founders who often feel out of place. He emphasises the importance of raw, unscripted discussions about the real struggles and triumphs in the startup world.

Finally, Biro shares his plans for the Misfit Founders podcast and delves into the metrics that define podcast success. This episode is a must-listen for aspiring entrepreneurs and anyone interested in the honest realities of startup life.

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.

In this episode of FounderMetrics, we sit down with Raj Thiruchelvarajah, the co-founder and CEO behind Hytro, the company at the forefront of Blood Flow Restriction (BFR) training innovation.

Swapping a career in banking and consultancy for the unpredictable startup life, Raj shares the story of Hytro's inception, from securing a crucial patent for BFR to winning over an impressive roster of over 100 professional sports teams and elite athletes across diverse disciplines like football, rugby, and even Formula 1.

Raj opens up about the essential qualities that have steered his journey: consistency, resilience, and an unyielding commitment to scientific excellence. He delves into the challenges of product development, the thrill of penetrating markets like the US, and the strategic importance of building a robust network within the sports and fitness industry. The conversation also covers Hytro's ambitious foray into the medical sector, highlighting the startup's expansive vision.

More than a startup chronicle, this episode is a reflection on leadership, the significance of teamwork, and the personal ethos that drives Raj to empower others, from budding entrepreneurs to professional athletes, to reach their peak potential.

Learn more about Raj via the link below:https://uk.linkedin.com/in/raj-thiruchelvarajah-89a8b522

If you enjoyed this episode, be sure to subscribe and never miss a future episode. And don't forget to visit www.vestd.com/foundermetrics for additional resources, articles, and exclusive content.