What does it take to build a food brand from scratch—and get it on supermarket shelves across the UK?In this episode of FounderMetrics, Ifty Nasir speaks with John Stapleton, co-founder of New Covent Garden Soup, about the early days of launching a fresh food brand, how to get your product into Waitrose, and scaling a small team into a national success.John shares the ups and downs of building factories, convincing skeptical investors, and how his first major business exit changed his mindset forever.

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