In this episode of FounderMetrics, Ifty Nasir is joined by Shaili Chopra—award-winning journalist, author, and founder of She The People and Gytree. With decades of experience at the intersection of media, technology, and women’s empowerment, Shaili unpacks what it really means to build purpose-led platforms in a country of over a billion voices. From TV studios to digital frontlines, she shares her unique journey, the metrics that matter when building media ventures, and why authenticity and community can be your greatest growth engines.

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