Jonny Plein, co-founder of YASO and former co-founder of Pouch, shares his journey from bootstrapping a startup to a successful acquisition. In this episode of FounderMetrics, Jonny walks us through his experience raising £2 million in VC funding, the differences between building his first and second startup, and how western brands can tap into the lucrative Chinese market.

We also cover key startup metrics, how to build FOMO when fundraising, and why understanding your founder-market fit is crucial to scaling. Jonny shares real insights into navigating investor expectations, business model innovation, and leveraging cross-border e-commerce growth.

Thanks for tuning in to FounderMetrics! If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

If you found this episode valuable, make sure to subscribe so you never miss an insight from the UK’s top business minds.

Share this episode with someone who could benefit from today’s discussion, and let’s continue the conversation! Follow us on social media:

🔹 LinkedIn – https://www.linkedin.com/in/ifty-nasir/

🔹 TikTok – https://www.tiktok.com/@foundermetrics

🔹 Instagram – https://www.instagram.com/foundermetrics/

🔹 YouTube – https://www.youtube.com/@FounderMetrics

https://www.vestd.com/foundermetrics

See you next time for more metrics that matter!