"We’ve done over $2 million in equipment sales in 12 months—all from social media." This episode dives deep into how social media transformed from a simple storytelling tool into a revenue powerhouse. We break down how sharing the right story—starting with a failed TV show—became the foundation for launching Ferncrest, selling over $2M in equipment, and turning casual followers into committed franchisees. We also get real about the imposter syndrome that comes with constant content creation, ...