"We’ve done over $2 million in equipment sales in 12 months—all from social media." This episode dives deep into how social media transformed from a simple storytelling tool into a revenue powerhouse. We break down how sharing the right story—starting with a failed TV show—became the foundation for launching Ferncrest, selling over $2M in equipment, and turning casual followers into committed franchisees. We also get real about the imposter syndrome that comes with constant content creation, ...
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"We’ve done over $2 million in equipment sales in 12 months—all from social media." This episode dives deep into how social media transformed from a simple storytelling tool into a revenue powerhouse. We break down how sharing the right story—starting with a failed TV show—became the foundation for launching Ferncrest, selling over $2M in equipment, and turning casual followers into committed franchisees. We also get real about the imposter syndrome that comes with constant content creation, ...
From Knocking Off H&M to Bison Fiber Socks: Our Boldest MVP Tests
Finding Brotherly Love
44 minutes
8 months ago
From Knocking Off H&M to Bison Fiber Socks: Our Boldest MVP Tests
"So many people exist for their entire life in this inaction state. They wait years, even decades, to take the first step. But you blink—and 10 years are gone." — Mike In this episode of Finding Brotherly Love, Mike and Brian dig into one of the biggest challenges in entrepreneurship—taking action before everything feels “ready.” They discuss how the MVP (minimum viable product) mindset has shaped their businesses, from testing new products to building a glamping franchise. They also reflect ...
Finding Brotherly Love
"We’ve done over $2 million in equipment sales in 12 months—all from social media." This episode dives deep into how social media transformed from a simple storytelling tool into a revenue powerhouse. We break down how sharing the right story—starting with a failed TV show—became the foundation for launching Ferncrest, selling over $2M in equipment, and turning casual followers into committed franchisees. We also get real about the imposter syndrome that comes with constant content creation, ...
