Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide. This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.   Highlights include: Why Custom Built abandoned the agency model and brought marketing in-house The unexpected way a YouTube series turned into a national TV show How they repurpose every episode into dozens of assets What makes their video-first culture actually work How one episode helped close a deal before sales even picked up the phone If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.   🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.   #EndlessCustomers #EpisodicContent #ContentMarketing #CustomBuilt #VideoMarketing #B2BMarketing #HomeImprovementShow #MarketingLeadership

Ep.101 -  Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out. Highlights include: What changed when sales and marketing finally aligned How Assignment Selling helped close deals faster, with more confidence Why radical honesty in content turned buyers into loyal advocates What keeps MoveMobility investing in content, even after major success If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action. Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust.Check out the full article here! https://movemobility.ca/

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago. This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage. Highlights include:- How to navigate online criticism without derailing your message- What separates companies that thrive with Endless Customers from those that stall out- Why alignment from sales leadership is a non-negotiable- How to build a brand that feels human—even with AI in the mix If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time. 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something different from your marketing, or your content feels flat, this episode offers a roadmap to fix it.   Highlights include: Why clear messaging goes beyond copy and why that matters The two frameworks that can sharpen your message fast How to spot self-centered messaging and rewrite it to connect Why AI is reshaping how messaging works and what to do about it If your team struggles to explain what makes your business different, or you’re tired of sounding like everyone else, this is your guide to building a message that resonates with buyers.   Stay Connected: Like, comment, and follow for more honest insights on messaging, sales, and building trust in a noisy world. #EndlessCustomers #ClearMessaging #SalesAlignment #ContentStrategy #B2BMarketing #IMPACTplus #MessagingFramework #TrustContent

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.   Highlights include: Why today’s content managers need to be part strategist, analyst, and technologist. How to use data and tools like HubSpot to track and optimize every piece of content. The smartest ways to adopt AI without losing the human touch. A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide. If you’re ready to stop guessing and start growing, this conversation is your roadmap.   🔔 Stay connected: Like, share, and subscribe for more real-world advice on content, marketing strategy, AI, and growth. Check out the full article here! 

Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today.   Highlights include: How to quickly create 18,000 words of authentic, helpful content in just a few hours Why community-driven learning gives you a long-term edge The smartest ways to start using AI without getting overwhelmed or losing control How AI is reshaping customer support, content strategy, and Assignment Selling   If you've been waiting for a practical, manageable way to get started with AI... this is it.   🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world. —————— Check out the full article here 👉

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.   Highlights include: Why reviews help buyers self-qualify before they ever talk to sales How to write review content that’s honest, helpful, and gets found Why showing the pros and cons (yes, really) builds trust faster How AI is reading your reviews—and why that matters right now   If you've been waiting for a sign to start writing reviews that actually drive business... this is it.   🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.  

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point. Highlights include: Why today’s buyers trust content more than salespeople (and what that means for your team) The biggest misconceptions about being a “media company” and the truth behind them Why video is your fastest trust-builder (even if you're camera shy) How real companies are using simple, unpolished content to drive engagement, leads, and even hiring When to hire a videographer and how that hire can transform your sales team This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.   🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started. Highlights include: Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox How to make a podcast your entire video strategy (and why that works) The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it.   🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers. Highlights Include: Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research. Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing). Breeze Agents: Which AI-powered automations are delivering results and which still need work. How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot. What businesses are learning from early adoption and how you can stay ahead.   🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance. Highlights Include: - Why quota is a lagging indicator and why that’s a problem. - The three key areas sales teams should focus on instead. - How to use leading indicators to course-correct before it’s too late. - Why tracking performance (not just activity) leads to more closed deals. - How role-playing and coaching create higher-performing sales teams.   🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.   Highlights Include: The #1 reason businesses waste their CRM and how to change that. How sales teams that fully use their CRM see 41% more revenue per rep. The key automations every sales team should be using right now. Why AI won’t help if your CRM is a mess (and how to fix it). How to get your team excited about using your CRM (instead of avoiding it).   🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies! ——————Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales  

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse.   Highlights Include: How in-house video helps businesses close deals faster and build trust Why MoveMobility invested in a videographer (and what happened next) The secret to filming 65 videos in 2 days—and how your company can do it too How to get leadership buy-in for video (even in traditional industries) The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions. Highlights Include: Why "Contact Us" shouldn’t be in your website navigation The biggest problem with most sales pages How vague calls to action are driving visitors away The #1 technical issue slowing down your site and frustrating potential customers Small website changes that have a massive impact on lead generation and sales 🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!——————Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently.   🎙️Highlights Include: How outdated payment processes hurt customer trust and revenue Why Custom Built chose HubSpot Payment Links over other solutions The importance of defining clear success criteria before implementing new tools How to roll out new systems without resistance from your sales team Lessons any business can apply to improve sales efficiency and customer experience 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!  

Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people.    Highlights Include: Why AI-generated content often feels robotic—and how to fix it How to train AI tools to match your brand’s voice and style Ways AI can strengthen sales and marketing alignment Actionable strategies to balance efficiency and authenticity in content creation  Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand! ——————Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.   🎙️ Highlights Include:✅ Why buyers are taking longer to decide—and how to speed up the process✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint)✅ How AI, Google’s changes, and zero-click searches are killing organic traffic✅ The biggest mistakes businesses make with content, video, and pricing✅ Why self-service tools are a must-have for generating more leads and sales✅ The #1 mindset shift you need to build trust and attract endless customers   📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core. 🎙️ Highlights Include: Trust isn’t automatic it must be built intentionally.  Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms. When trust is high, price is not as important. AI and Inbound Marketing are shifting, so trust is more important than ever.  “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! ——————Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business  

Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future.   🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! ——————Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business. 🎙️ Highlights Include: Why chasing vanity metrics like views and clicks can hurt your business How "Assignment Selling" transforms sales conversations and boosts close rates How to bridge the gap between sales and marketing teams Actionable tips to create content that speaks directly to customer concerns 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!   ——————Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment