Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
How Mazzella Changed Its Industry by Showing What Others Wouldn’t
Endless Customers
39 minutes
3 weeks ago
How Mazzella Changed Its Industry by Showing What Others Wouldn’t
Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.
Highlights include:
How to start before you feel ready and stay consistent without a big production budget
The factory tour videos that sparked industry-wide attention
When to tackle uncomfortable topics like pricing and tariffs with clarity and calm
Why leadership buy-in turns video from a marketing task into a company habit
Making dense, technical content engaging with personality and plain language
If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty.
#EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement
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mazzellacompanies.com
Endless Customers
Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
