Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Turn Your Content Into Customers - How Custom Built Remodeling Drove Sales Through Episodic Content.
Endless Customers
34 minutes 21 seconds
4 months ago
Turn Your Content Into Customers - How Custom Built Remodeling Drove Sales Through Episodic Content.
Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.
This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.
Highlights include:
Why Custom Built abandoned the agency model and brought marketing in-house
The unexpected way a YouTube series turned into a national TV show
How they repurpose every episode into dozens of assets
What makes their video-first culture actually work
How one episode helped close a deal before sales even picked up the phone
If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.
🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.
#EndlessCustomers #EpisodicContent #ContentMarketing #CustomBuilt #VideoMarketing #B2BMarketing #HomeImprovementShow #MarketingLeadership
Endless Customers
Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
