Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
What Happens When Sales and Marketing Finally Work Together?
Endless Customers
45 minutes 37 seconds
4 months ago
What Happens When Sales and Marketing Finally Work Together?
Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.
This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.
Highlights include:
How Strouse navigated a full sales team turnover without losing momentum
What actually gets discussed in revenue team meetings and why it matters
The ripple effects of consistent Assignment Selling
How one article led directly to $200K in new revenue
If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.
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#EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™
Endless Customers
Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
