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“Humour is a way to show that you are smart without bragging.”
― Mark Twain
In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759
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In this podcast, Carlos Velasco interviews Dr. Janice Wang and Dr. Francisco Barbosa Escobar about their work on multisensory extended reality food experiences. This interview is based on this project and these articles:
Barbosa Escobar, F., Petit, O., & Velasco, C. (2021). Virtual terroir and the premium coffee experience. Frontiers in Psychology, 12:586983.
Barbosa Escobar, F., & Wang, Q. J. (2023). Climate Crisis: A Proof-of-concept using social media-based augmented reality lens as behavioural intervention. In 15th Pangborn Sensory Science Symposium: Meeting New Challenges in a Changing World.
Kleinberger, R., van Troyer, A., Wang, Q. J. (2023). Auditory seasoning filters: Altering food perception via augmented sonic feedback of chewing sounds. In CHI ’23: ACM CHI Conference on Human Factors in Computing Systems, April 23 -28, 2023, Hamburg, Germany. ACM, New York.
Nivedhan, A., Mielby, L. A., & Wang, Q. J. (2020). The influence of emotion-oriented extrinsic visual and auditory cues on coffee perception: A virtual reality experiment. Companion Publication of the 2020 International Conference on Multimodal Interaction, 301–306.
Petit, O., Velasco, C., Wang, Q. J., & Spence, C. (2022). Consumer consciousness in multisensory extended reality. Frontiers in Psychology, 13:851753
Velasco, C., Barbosa Escobar, F., Petit, O., & Wang, Q. J. (2021). Impossible (food) experiences in extended reality. Frontiers in Computer Science, 3:716846.
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In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos. Expert Journal of Marketing, 11, 91-117. And here, you can listen to some sonic logos.
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In this episode, Carlos interviews Professor Manuel Perea and PhD student Melanie Labusch at the University of Valencia and PhD student from Nebrija University, about their work on brand names recognition and what makes brand names special, from the perspective of cognitive psychology.
You can connect on them in their websites above, and also through their Twitter accounts: @LabuschMelanie, @merferlo, @ERILectura, @CINCnebrija.
This podcast is based on the following articles:
Labusch, Duñabeitia, J. A., & Perea, M. (submitted). Visual word identification beyond common words: The role of font and letter case in brand names.
Perea, M., Baciero, A., Labusch, M., Fernández‐López, M., & Marcet, A. (2022). Are brand names special words? Letter visual‐similarity affects the identification of brand names, but not common words. British Journal of Psychology, 113(3), 835-852.
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In this episode, Carlos interviews Associate Professors Tuba Yilmaz and Sofie Sagfossen about their work on what makes NFTs valuable.
This podcast is based on the following article which has been just accepted for publication in the Journal of Business Research an will be accessible online during the next few weeks:
Yilmaz, T., Sagfossen, S., & Velasco, C. (in press). What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, buying, and holding. Journal of Business Research.
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In this episode, Carlos interviews Associate Professor Lewis Lim about his work and practice on luxury customer experiences in Singapore and beyond. For more information about Lewis, please visit his website: https://dr.ntu.edu.sg/cris/rp/rp00310 and LinkedIn: https://www.linkedin.com/in/lewislim-sg/
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In this episode, Carlos interviews Viviek (aka @TheDegenCreator on Twitter) about his work and practice on customer experiences in Web 3.0. For more information about Viviek, please visit his Twitter account: https://twitter.com/TheDegenCreator or his LinkedIn: https://www.linkedin.com/in/thedegencreator/
The book he recommends can be found here: Web3 Marketing https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951
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In this episode, Carlos interviews Professor Nina Veflen, BI Norwegian Business School, about their work on risk perception, social norms, and food in the context of customer experiences. For more information about Nina, please visit: https://www.bi.edu/about-bi/employees/department-of-marketing/nina-veflen-olsen/ and https://www.linkedin.com/in/nina-veflen-931b49?originalSubdomain=no
This podcast is based on the following article:
Veflen, N., Scholderer, J., & Langsrud, S. (2020). Situated food safety risk and the influence of social norms. Risk Analysis, 40(5), 1092-1110.
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In this episode, Carlos interviews Professor Carlos Flavián, Professor Carlos Orús, and Assistant Professor Sergio Ibáñez-Sánchez, Universidad de Zaragoza, about their work on the role and impact of digital transformations on the customer experience.
This podcast is based on the following articles:
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). The influence of scent on virtual reality experiences: The role of aroma-content congruence. Journal of Business Research, 123, 289-301.
Below, you can find their contact details too:
Professor Carlos Flavián
LinkedIn: @Carlos Flavian
Facebook: @Carlos Flavian
Twitter: @CarlosFlavian
Instagram: flavian.carlos
Professor Carlos Orús
LinkedIn: Carlos Orus Sanclemente https://www.linkedin.com/in/carlos-orus-sanclemente-3a242a45
Twitter: @CarlosOrusTT
Assistant Professor Sergio Ibáñez-Sánchez
LinkedIn: Sergio Ibáñez Sánchez https://es.linkedin.com/in/sergioibanezsanchez
Twitter: @seribsan
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In this episode, Carlos interviews Associate Professor Felipe Reinoso Carvalho, Universidad de los Andes, about his work on managing sound and noise in customer experiences. For more information, visit his website http://sonictaste.weebly.com/, Twitter: @sonictaste, and IG: @percepcionysentidos
The discussions is based on the following published paper: Bravo-Moncayo, L., Reinoso-Carvalho, F., & Velasco, C. (2020). The effects of noise control in coffee tasting experiences. Food Quality and Preference, 86, 104020.
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In this episode, Carlos interviews Senior Lecturer Yimin Cheng, Monash University, about his work on (non-face) emojis in digital customer experiences. For more information, visit his website https://jaimexyz365.wixsite.com/yimincheng
The discussions is based on the following published paper: Orazi, D. C., Ranjan, B., & Cheng, Y. (2023). Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. Journal of the Academy of Marketing Science. https://rdcu.be/c3Te6
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In this episode, Carlos interviews the founders of The Ape Society, a project on the Cardano blockchain that focuses on art, community, ecosystem, and utility. For more information, visit their website: https://www.theapesociety.io/ and their discord: https://discord.com/invite/theapesociety
The founders that appeared in this podcast can be found on twitter:
https://twitter.com/therealcardman
https://twitter.com/ponziratti/
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In this podcast, Carlos Velasco interviews consultant Håkon Wik Heltne (https://www.linkedin.com/in/h%C3%A5konwh/) about consulting and VR business experiences.
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In this podcast, Carlos Velasco interviews PhD student Maria Pombo (https://mariapombo.netlify.app) about her work on aesthetic experiences. The interview is based on these articles:
Pombo, M., Brielmann, A., & Pelli, D. G. (2022, March 4). The intrinsic variance of beauty judgment. https://doi.org/10.31234/osf.io/jm83e
Pombo, M., & Pelli, D. G. (2022). Aesthetics: It’s beautiful to me. Current Biology, 32(8), R378-R379.
Pombo, M., & Velasco, C. (2021). How aesthetic features convey the concept of brand premiumness. Psychology & Marketing, 38(9), 1475-1497.
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