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Customer Experience (CX) Management
Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco
46 episodes
3 months ago
This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Business,
How To
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All content for Customer Experience (CX) Management is the property of Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
How To
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E29 - Aesthetic experiences
Customer Experience (CX) Management
37 minutes 7 seconds
3 years ago
E29 - Aesthetic experiences

In this podcast, Carlos Velasco interviews PhD student Maria Pombo (https://mariapombo.netlify.app) about her work on aesthetic experiences. The interview is based on these articles:

Pombo, M., Brielmann, A., & Pelli, D. G. (2022, March 4). The intrinsic variance of beauty judgment. https://doi.org/10.31234/osf.io/jm83e

Pombo, M., & Pelli, D. G. (2022). Aesthetics: It’s beautiful to me. Current Biology, 32(8), R378-R379.

Pombo, M., & Velasco, C. (2021). How aesthetic features convey the concept of brand premiumness. Psychology & Marketing, 38(9), 1475-1497.



Hosted on Acast. See acast.com/privacy for more information.

Customer Experience (CX) Management
This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.