E33 - (Non-face) emojis in digital customer experiences

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Customer Experience (CX) Management

Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco

45 episodes

9 months ago

This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.

All content for Customer Experience (CX) Management is the property of Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.

E33 - (Non-face) emojis in digital customer experiences

Customer Experience (CX) Management

45 minutes 43 seconds

2 years ago

E33 - (Non-face) emojis in digital customer experiences

In this episode, Carlos interviews Senior Lecturer Yimin Cheng, Monash University, about his work on (non-face) emojis in digital customer experiences. For more information, visit his website https://jaimexyz365.wixsite.com/yimincheng

The discussions is based on the following published paper: Orazi, D. C., Ranjan, B., & Cheng, Y. (2023). Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. Journal of the Academy of Marketing Science. https://rdcu.be/c3Te6

Hosted on Acast. See acast.com/privacy for more information.