E35 - The role and impact of digital transformations on the customer experience

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/70/5c/21/705c2179-22ff-611c-4614-531973f1c540/mza_9662151027429114075.jpeg/600x600bb.jpg

Customer Experience (CX) Management

Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco

46 episodes

3 months ago

This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.

All content for Customer Experience (CX) Management is the property of Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

Hosted on Acast. See acast.com/privacy for more information.

E35 - The role and impact of digital transformations on the customer experience

Customer Experience (CX) Management

1 hour 3 minutes

2 years ago

E35 - The role and impact of digital transformations on the customer experience

In this episode, Carlos interviews Professor Carlos Flavián, Professor Carlos Orús, and Assistant Professor Sergio Ibáñez-Sánchez, Universidad de Zaragoza, about their work on the role and impact of digital transformations on the customer experience.

This podcast is based on the following articles:

Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560.

Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). The influence of scent on virtual reality experiences: The role of aroma-content congruence. Journal of Business Research, 123, 289-301.

Below, you can find their contact details too:

Professor Carlos Flavián

LinkedIn: @Carlos Flavian

Facebook: @Carlos Flavian

Twitter: @CarlosFlavian

Instagram: flavian.carlos

Professor Carlos Orús

LinkedIn: Carlos Orus Sanclemente https://www.linkedin.com/in/carlos-orus-sanclemente-3a242a45

Twitter: @CarlosOrusTT

Assistant Professor Sergio Ibáñez-Sánchez

LinkedIn: Sergio Ibáñez Sánchez https://es.linkedin.com/in/sergioibanezsanchez

Twitter: @seribsan

Hosted on Acast. See acast.com/privacy for more information.